SWOT Analysis
STRENGTHS WEAKNESSES
THREATSOPPORTUNITIES
New product
Use of natural and cultural resources.
Collaborative work; community,
university, visitors.
Environmental awareness.
Training.
Variety of tourist activities.
Community equipment.
Infrastructure to store the equipment.
Social networks.
There are no certifications.
Facilities for tourist information.
Social problems: pollution, lack of
identity, disorganization.
State development plan has tourism
strategies focused on new products.
Our territory is located near the
magical town: Tapijulapa.
That the project can grow in
collaboration with the UIET.
Financing of NGOs.
There are tourism products already
positioned.
That tourism service providers with
experience and financing seek to
appropriate the idea of the project.
That there is little demand.
That the community does not accept the
project.