SURFACE
PLANE
Visible and tangible aspects of an
interface
User friendly
Accesible
USER
EXPERIENCE
How it works on the outside
Even little things count
Behaviour of the users
SCOPE PLANE
ELEMENTS
Why it matters?
STRUCTURE
PLANE
SKELETON
PLANE
STRATEGY PLANE
THE ELEMENTS OF
USER
EXPERIENCE
So users enjoy using your
product
So they know how to use it
Surface plane
Skeleton plane
Structure plane
Scope plane
Strategy plane
Business objectives
User profile
Usage scenarios
Helps visualize and
communicate the
components
Five levels: strategy, scope,
structure skeleton, surface
Interaction design
Conceptual model
Information architecture
Node
Interface design
Navigation design
Information design
Page layout
