Lean Canvas: A Startup Blueprint, Ejercicios de Análisis Complejo

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Lean Canvas: empresa

PROBLEMA SOLUCION

METRICAS CLAVE

ESTRUCTURA DE

ON VENTAJA JUSTA

PROPUESTA DE

VALOR UNICA

CAS CLAVE CANALES

ESTRUCTURA DE COSTOS

JA JUSTA

SEGMENTO DE CLIENTES

ES

FLUJOS DE INGRESOS

PROBLEMA

Haga un lista de los 3 principales problemas de sus clientes

Alternativas existentes: Haga una lista de como estos problemas están siendo solucionados ahora

Objective

Identify your customer's must-have problem(s) and how they address them today.

Details

Describe the top 1-3 problems the customer needs solved. Grok the problem from the customer’s point of view first independent of any solution ideas.

"Customers care about their problems - not your solution."

-Dave McClure

Existing alternatives are how your customers address these problems today. Many times these existing alternatives may not be a readily obvious

competitor.

"Your competition is not who you think but who your customers think they are."

-Ash Maurya

Step-by-Step Process

Based on your customer segment outline their top 1-3 problems

ependent of any solution ideas.

not be a readily obvious

ers and users. Customer is a customer that you

le you might be aiming nd - college students.

rstand the best or find

PROPUESTA DE VALOR UNICA

Mensaje Simple, claro, persuasivo, conviencente que haga volver un visitante sin conocimiento en un prospecto interesado.

Concepto de Alto nivel: Haga lista de su X por Y (e.g. YouTube = Flickr for videos)

Objective Craft a clear message that states your offer and why you are different.

Details The goal of your Unique Value Proposition (UVP) is to turn an unaware visitor into a potential prospect. This is what you use as the headline on your landing page. A go UVP gets inside the head of your customer and describes the value proposition from their world view. The key to unlocking what’s different about your product is deriving your UVP directly from the #1 problem you are solving. Another technique is focusing on the "finished story benefits" customers derive after using your product.

Finally, craft a high-concept pitch to help spread your message. Some examples: YouTube - Flickr for Video, Lean Canvas - Startup Blueprint.

Step-by-Step Process:

• Derive your UVP directly from the #1 problem you are solving
• Focus on the finished story benefit of the product instead of the features.
• Visit the landing pages of brands you admire and deconstruct how and why their UVP works.
• Create a high-concept pitch

SOLUCION

Presente el bosquejo de una posible solución para cada problema

Objective Define the minimum feature set needed to solve your top 1-3 problems.

Details For each of the problems outlined earlier, sketch out the top features or capabilities that will address those problems. Don’t get carried away with fully defining a solu just yet. Simply outline a possible solution for each problem. These features will form the basis for your Minimum Viable Product. A Minimum Viable Product is the smallest feature set that lets you start learning about customers. Don't confuse your MVP with a minimal product. Your MVP needs to address your top customer problems and deliver on your Unique Value Proposition.

Step-by-Step Process

• Outline a possible solution for each problem
  • Don't spend too much time fleshing out your solution yet

rried away with fully defining a solution

que Value Proposition.

hannels for reaching them. may be more viable during later stages

tart building and testing inbound

or reaching customers.

FLUJOS DE INGRESOS

Haga un listado de las fuents de Ingresos

S

Objective Identify how you will make money.

Details A business model without revenue is not much of a business. Getting paid is one of riskier parts of your model and something that needs to be tackled as early as possible. Even if you choose to not charge your customers out of the gate, you should be able to articulate how you intend to build a business around your product. Picking a price is more art than science. Not only does your pricing model keep you in business, it also signals your branding and positioning which determines your customers. A good starting point is using your customer's existing alternatives as pricing anchors.

Step-by-Step Process Brainstorm different revenue models. Examine the pricing of existing alternatives. Pick a starting price to test.