BSBMGT407 Apply Digital Solutions to Work Processes
Homework Booklet
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Assement investigacion de mercados, Esquemas y mapas conceptuales de Investigación de Mercado
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Homework Booklet
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Homework Booklet
© 2018 J & S Learning Work and Eduworks Resources – Edited 2020 Ruby Institute PVO 20200309 Eduworks Resources is a division of RTO Advice Group Pty. Ltd.
Homework Booklet
Homework Requirements This unit runs over 2.5 weeks. You are expected to complete about 10 hours of homework per week of 30 total training time. This unit normally runs for 70 hours; which implies that one would expect about 25 hours of homework in order to successfully complete the unit. As the unit runs over 2.5 weeks and because the final homework task is one of consolidation, you should start preparing the final homework before starting week 3 of the unit. You should read all three Homework Task sheets as part of you work for the first week. Although you do not need to submit the result of your homework each week, we strongly suggest that you do not wait until the last week to engage with the homework tasks. The three Homework Task sheets outline details for the homework to be completed in the relevant week of the unit. You must tick each item in the relevant Homework Task sheet as you complete the task. You must submit a signed copy of each of the check lists with a short homework report for each week. Submit these as you complete the activities for each Homework Task sheet; and no later than by the end of the last week of the unit. Required Reading Marketing Principles 2nd edition, Pride et al., Cengage MKTG , 3rd Asia-Pacific Edition, Cengage Learning, 2016 Further Reading and Viewing: Statistic: https://www.idc.com/ Future trends in the digital workplace: http://www.slideshare.net/Risgaard/digital-workplace- future-trends/8-1_Expanding_Periphery_Shrinking_Core http://www2.deloitte.com/content/dam/Deloitte/mx/Documents/human-capital/ The_digital_workplace.pdf http://www.businesscomputingworld.co.uk /are-we-ready-for-a-100-digital-workplace/ https://en.wikipedia.org/wiki/Digital_data Image sourced from http://videoimpactatlanta.com/2014/09/24/audio-cassette-tapes-toss-keep- transfer-digital/ http://www.peacetech.net/2014/10/05/microsoft-office-16-design/ Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
http://www.strategy-business.com/blog/Five-Essential-Elements-of-the-Digital-Workplace?gko %3Deebed https://www.docusign.com/sites/default/files/CaseStudy_LinkedIn_120711-A4_0.pdf http://workcompass.com/dont-need-digital-strategy-need-business-strategy-digital-age/ Think, share, do, http://www2.deloitte.com/content/dam/Deloitte/mx/Documents/human-capital/ The_digital_workplace.pdf http://www.advisenltd.com/2014/12/18/snapchat-data-breach-a-case-study/ http://it.fitnyc.edu/2015/12/07/tech-tips-for-saving-your-work/ https://www.voltage.com/security/how-kpmg-tells-us-to-rethink-risk/ http://digital.org.au/ www.ipaustralia.gov.au/ip-infringement/enforcing-your-ip/enforce-your-right Homework Requirements You must tick each item in the check list as you complete the tasks. You must submit a signed copy of the check list with a short homework report for work done. Submit these as you complete the activities; and no later than by the end of the last week of the unit. Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
The appearance of a brand is due to the use of traditional channels such as press, radio, television, events, exhibitions and conferences, as well as advertisements or printed material. It is difficult to assess customer engagement and loyalty as traditional means Marketing Digital: Interests, social media behavior and demographic characteristics are studied, more specific social conditions of the audience. The message is intended for select segments. Build relationships with the company and customers. Promotes credibility among consumers. The company establishes conversations and meets the needs of the public. The presence of a brand is due to the Internet and the use of digital channels such as social networks, e-mail marketing, websites, blogs, applications and online stores.
2. Define interactivity and explain its significance. How can marketers exploit this characteristic to improve relations with costumers? Interactivity is a set of practices and techniques aimed at fostering public interaction with a company or organization. That is, it is an extremely effective strategy to motivate a person to relate to the brand, generating a unique scenario for their affinity, acquisition and loyalty. 3. Explain the distinction between push and pull media. What is the significance of control in terms of using websites to market products? Pushing means directing the goods towards the customer's direction and pulling is focused on evaluating a company's production and distribution system that reacts according to real-time demand; according to the public it consumes the product. Both the production and replacement of products which facilitates an understanding of the behavior of the product and its inventory in the marketing and manufacture according to the needs of customers. 4. Why are social networks becoming an increasingly important marketing tool? Find an example online in which a company has improved the effectiveness of its marketing strategy by using social Networks. Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
People today with the evolution of technology are more committed to having space and constant interactions and the message gains more credibility, because the speaker is an acquaintance we trust. It's not liked that advertising that the company has an interest in making you buy its product. On social media, you can see someone making a recommendation, usually without any commitment to the company. It is word of mouth in enlarged proportions. However, through internet apps (Facebook, Instagram, Twitter) it's easy to see people opining on brands and products. The decision to be on social media is independent of the company: people decide if they will talk about it. And if they talk, they're the ones who decide whether they speak right or wrong. Finely, the role of Marketing is to understand market behavior. Social media enhances the ability of any business to better understand the needs of its customers.
5. How have new media changed consumer behaviour? What opportunities and challenges do marketers face with regard to this? An expert consumer generates information through different channels and media that make it possible for them to have greater access to goods and services, and to any type of information. These provide the information of the products available, their prices and their qualities. So, each time the distance between producers and consumers is narrower. Consumers have at their disposal countless information and tools at their fingertips to meet their needs. An analysis that, throughout history, becomes more complex due to consumer management of electronic devices connected to the Network and the increasing penetration of digital platforms (Facebook, YouTube, Flickr, Wikipedia, Instagram, among others) through which producers and consumers are interrelated, and companies with a strong electronic component (e-commerce) as well as platforms the purpose of which is to share goods and services among individuals without the intermediation of corporate agents. **CHAPTER 16
- Is it appropriate for an employer to use all available resources and technology to track** an employee's activities? It is not appropriate to track an employee's personal data as he/she has the right to keep his/her personal data confidential except under his/her consent, and may provide personal information to his employer for work purposes. 2. Do employees have rights to privacy if they are not in the physical workplace? If you have the right to the privacy of your personal data within the employment relationship since in all country’s laws are in place that regulate and protect the personal information and Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
Similarities TRADITIONAL WORK DIGITAL WORK They work for the organization They work for the organization Focused on meeting the company's objectives Focused on meeting the company's objectives Use of confidential business information Use of confidential business information Sand hold business meetings Sand hold business meetings
2. Investigate the digital framework of the workplace and discuss the four layers of: Collaboration The digital workplace is based on the ability of employees to do their jobs by collaborating, communicating and connecting with others. The objective is to establish business relationships in and out of natural work, create working groups to allow the exchange of knowledge in the organization. Technology The technology facilitates the digital workplace. Each organization has infrastructure according to the needs of its company, the success lies in establishing the digital tools that optimize the company. Governance Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
The use of technology in the digital workplace must have strict control in meeting goals and objectives. This means monitoring the workplace with proper governance by generating all kinds of management processes for the evaluation and performance of each employee. Drive digital drives This activity is important to meet business needs. In order to boost the digital workplace. To give employees benefits, orienting them to the direction of their organization. Date Submitted: ________________________________________________ Homework Tasks – Week 2 Complete the Chapter 15 marketing applications, developing your marketing plan and case study questions. Time: 2 hours Familiarise yourself with the following Acts: The Patents Act 1990 Trade Marks Act 1995 Designs Act 2003 Copyright Act 1968 https://www.ipaustralia.gov.au/ip-infringement/enforcing-your- ip/enforce-your-right Patents Act 1990: https://www.legislation.gov.au/Series/C2004A Trade Marks Act 1995: https://www.legislation.gov.au/Series/C2004A Designs Act 2003: https://www.legislation.gov.au/Series/C2004A Copyright Act 1968: https://www.legislation.gov.au/Series/C1968A Time: 4 hours Review the further reading and viewing links Time: 4 hours Homework Confirmation – Week 2 Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
Squishable products are social media positioning strategies to generate brand awareness campaigns, and become memorable in your customers' minds because these items are adorable and are left in the minds of consumers, it is the result of a market research where they extracted the demographics and interests of their followers on social media and realized the age range and behavior patterns of their followers to offer the squishable.
2. How is Squishables' focus on strategic marketing planning different from conventional marketing planning? Companies are constantly facing different situations that threaten their survival in the market. It is through strategic planning that decisions are systematically made involving medium- and long-term purposes, resources, capacity and the full potential of the company while the squishables approach are market positioning campaigns to gain customer trust. In this sense, the strategic planning has three main stages: the first is the formulation of the strategy, where the internal and external diagnosis of the organization is carried out, the approach of the objectives and the definition of the strategy. The second is the implementation of the strategy, as the name implies is the stage of implementation of the strategies, where different resources of the organization are involved, including the human resource. The last stage is the evaluation of the strategy, where the effectiveness of the strategies applied is assessed through indicators. At this stage you can change or modify strategies if necessary and repeat the process again. 3. How does the squitable approach to product design and marketing address the elements of expanded marketing mix? It is necessary to maintain a balance that allows to guarantee a cooperation between the organization and the productivity of the same, through this type of market positioning strategies the squishables significa means breaking paradigms facilitates to take steely decisions, establish optimal channels of communication in the exchange of experiences in a synergistic way, that is, they must operate under the same missionary guidelines and with an objective that converges to the needs of the context. Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
- Familiarize yourself with the following facts: The Patents Act of 1990 Trademarks Act 1995 Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
Date Submitted: ________________________________________________ Homework Tasks – Week 3 Work on Written Questions Assessment Task. Time: 5 hours Homework Confirmation – Week 3 I submitted this check list and a short report on homework done. Name: ________________________________________________________ Signed: Ethical Marketing Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
Digital marketing is a very powerful tool for small companies and entrepreneurs, it allows them to cover a geographically broader market reaching more people without the need to have a physical presence in all places, position their brand quickly and at low cost through tools digital such as social networks, web pages, paid advertising. It also allows you to efficiently attract new customers through correct segmentation, directing all efforts specifically to the target audience. If the tools that digital marketing provides are used correctly, they can become a competitive advantage over companies that are engaged in the same economic activity Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
¿How to make a good diagnosis of Digital Marketing? It starts with the idea and the situation in which the client finds himself: what is his market, what is the direct and indirect competition of the business and what are they currently doing, what are the products and services offered, what is their Person and the characteristics of the purchase process of the business in question are some of the main questions to ask at this time. Based on the above, there is already the possibility of identifying the weaknesses and strengths of the company, be doing in the following areas: Attraction: Are you attracting traffic? Through what channels? What attraction opportunities can be best explored for the company? Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au
Homework Booklet
Conversion: Is this traffic generating lead opportunities for future sales? Do you already have a Landing Page? How are they performing? Is there a form on the website? Relationship: Has there been invested in the relationship with the customer? Are there marketing campaigns? Is there investment in social media? How much? Sales: Does the client have a sales team? Is there a structured sales process? Analysis: Is there a process for analyzing the results? What are the indicators used? How does the client identify points for improvement? Date Submitted: ________________________________________________ Ruby Institute Pty Ltd trading as Ruby Institute | ABN 13 612 126 986 | RTO 45148 | CRICOS 03723G Lvl 7, 250 Collins Street, Melbourne VIC 3000, Australia | Tel: +61 3 9069 2172 | Email: studentservices@ruby.vic.edu.au