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Customer Satisfaction Survey and Recommendations for Big Brew Coffee Shop Chain, Papers of Total Quality Management (TQM)

A customer satisfaction survey conducted for big brew, a coffee shop chain in the philippines. It analyzes customer feedback on their favorite beverages, suggestions for improvement, and provides recommendations for big brew to enhance its customer experience and business growth. The document highlights key aspects of big brew's success, including its diverse menu, cozy ambiance, and excellent customer service. It also explores areas for improvement, such as expanding menu options, investing in staff training, improving store accessibility, and focusing on sustainability.

Typology: Papers

2024/2025

Uploaded on 12/01/2024

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Big Brew
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Big Brew

Customer

Satisfaction Survey

Presentation

Big Bew Overview

Big Brew is a renowned coffee shop chain in

the Philippines, celebrated for its diverse and

high-quality coffee and tea beverages. Launched

in 2019, Big Brew quickly became a favorite

among locals due to its innovative and creative

approach to coffee and casual dining.

Rolando Garcia is the CEO and owner of Big

Brew milk tea franchise in the Philippines.

Customer Satisfaction

Survey

Presentation

What is your favorite beverage or food item at Big Brew?

There frappe their fruity honey peach and lychee Melon Spanish Latte Kape mocha Milktea Wintermelon Milk tea Lychee Okinawa Double Dutch/ Frappe Matcha fruit tea blueberry Kape Mocha None Supreme Mocha iced coffee Wintermelon Milktea

Do you have any suggestions on how they can improve your experience at Big Brew?

  • Add some option
  • Aircon
  • They should be consistent to the taste of there drinks because sometimes it was different from the last time a buy a milk tea than the first time i try it
  • Provide more tables and cold aircons
  • Implement eco-friendly practice, such as recycling station to promote sustainability
  • Mag pa CR naman sana keyoo
    • Consistency in service and quality
    • Siguro more spaces pa para tamabayan ng kabataan
    • make each flavor (some) strong and identifiable para naman alam namin differences between them (not complaining po)

Big Brew has established itself as a beloved coffee shop chain in the Philippines, thanks to its extensive menu, high-quality ingredients, cozy ambiance, and excellent customer service. To further elevate its customer experience and continue growing its loyal customer base, Big Brew can consider the following improvements:

➔ Expand Menu Options: Introduce

seasonal and limited-edition beverages to keep the menu fresh and exciting. Offering more healthy and dietary-friendly options can also cater to a broader audience. ➔ Invest in Staff Training: Continuous training programs for baristas and staff can ensure consistent service quality and keep the team motivated and knowledgeable about new products. ➔ Improve Store Accessibility: Opening more branches in key locations and enhancing online ordering and delivery services can make Big Brew more accessible to a wider audience. ➔ Focus on Sustainability: Implement eco-friendly practices such as using biodegradable packaging, reducing waste, and sourcing sustainable ingredients to appeal to environmentally conscious customers.