STRATEGIC MANAGEMENT MIDTERM TAKEHOME EXAM
2021-22 FALL TERM
1. Why is the mission statement the first step in the strategic management process? How
does it relate to the other parts of the strategic management process and to a firm’s
business and corporate strategy?
2. What are cognitive biases and how can they be resolved in the strategy-making process?
3. What are the four generic business strategies? Give one advantage and one disadvantage
of each.
4. “Weaknesses must be compared with strengths for internal analysis.” Explain the
statement giving a suitable example.
5. Explain the theory of comparative advantage with respect to Porter view. Compare and
contrast CASIO and ROLEX INC.
Notes
1. Please write up to 125 words per question. Set a total of 625 words. Every question is 18
points.
2. Use Times New Roman type, 12p, 1.5 line spacing and justified. 5 points.
3. The student's name, surname and number should be at the beginning of the report /
assignment. 5 points.
4. The report / assignment should be uploaded in ALMS in PERCULUS in your EBYS system.
Homework will not be accepted via e-mail.
5. Every question is 18 point totally 90 points plus 5 points for format plus 5 points for writing
your names correctly; totally 100 points. For each extra 50 words you write (above 625 words),
your 5 points will be taken back by the lecturer.
6. Deadline for submitting take home midterm is 02.12.2021 at 18.00 (6 pm).
