Social Media management exam 2
1. Odeeo was the first micro-blogging service.
FALSE
2. Micro-blogs have become a source of?
news and citizen
3. What is one disadvantage of the mass strategy?
Most of the users who follow back are a mass marketers and spammers and will
not see the tweets.
4. What is one element that is universal across micro blogging and social
platforms?
people's value and interests
5. which of the following is likely to generate the highest click through rate to your
twitter account?
you should follow me on twitter
6. One should not include links to other social media platforms on a profile page on
twitter
FALSE
7. it is considered a best practice for a brand to use its logo as its twitter avatar
FALSE
8. The equal ratio strategy describes when one follows lost of other profiles and
hope they decide to follow back
FALSE
9. Why does twitter require strong writing skills?
it requires a brand to be persuasive and interesting in a very limited number
words
10.when marketing on twitter, brands should:
focus on relationships
11.The fact that everyone is a publisher means?
anyone can become a publisher on the web
12.regarding video streaming all of the following are true except?
it is best done using the video stream only and other forms of social media are
not used to interact also
13.webinars resemble an online tv show?
false
