Social Media Audit for Nike Brand, Study Guides, Projects, Research of Marketing Management

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SCU 3303

Social Media Audit Brand - Nike Submitted By

SCU 3303 Final Project- S

STEP 1: With your designated group (maximum of 8 students per group) or as an

individual, pick any company/brand that has a social media presence. This can be

any brand, including your own company.

STEP 2: Conduct a social media audit for this company/brand, as per the

following:

 List the top 3 social media profiles the company/brand is currently active on, including the number of followers/subscribers on each platform.  Observe their audience profiles and provide a brief description on their audience demographics based on your observation, on each platform.  Provide details on their engagement (average likes, comments, or shares for their last 5 posts) for each platform.  Identify and list two of their main competitors and perform an analysis on their social media performance (followers/subscribers and average likes, comments, or shares).  Provide two things you believe your company/brand is doing well on social media , and two areas they can improve on their social media presence, and your overall recommendation moving forward.  Use Microsoft Word file, include a cover sheet (list all students in the group- names and student IDs)  One person to submit the project on behalf of the whole group.

e numbe r of comme nts

• Averag e numbe r of shares Shared- 517 Your competitors analysis (20%) Competitors (10%) - Names of the two main compet itors - The produc ts/servi ces they offer Fila Shoes and apparels Adidas Different qualities of shoes and apparel. Top 3 platforms (10%)
• Platfor m name
• Page name
• Follow ers count - Link to social media page **Instagram Fila page name- fila
• Followers: 2.4m**
• Https:// www.instagram. com/filausa/? hl=en

Adidas page name- Adidas - Followers: 26.4m

• Https:// www.instagram. com/adidas/? **Facebook Fila page name- fila
• Followers: 405,
• Https:// www.facebook.co m/filaeurope/ Adidas page name-** Adidas originals - Followers: 31,862,
• Https:// www.facebook.co m/adidasoriginals/ **Linkedin Fila page name- fila
• Followers: 46,**
• Https:// www.linkedin.co m/company/fila/

Adidas page name- Adidas - Followers: 117,

• Https:// www.linkedin.co m/company/ adidas/

hl=en Your reccomendation (20%) Two strengths (10%) Provide two things you believe your company/bran d is doing well on social media Information and pictures about the newest items this brand has created and are selling Details about new product availability and shop locations. Similar like at shops, there are new employment chances linked to this brand there. Two weaknesses (10%) Provide two areas they can improve on their social media presence, and your overall recommendati on moving forward. Posts with a high amount of likes but little comments There are fewer subscribers.

Sample Template

Rubrics

Basic (50%) Developing (75%) Exemplary (100%) Provide Detailed Information on your brand’s social media platforms Analysis List the top platforms, audience information, and engagements, with no detailed information List the top platforms, audience information, and engagements, with detailed information List the top platforms, audience information, and engagements, with comprehensive information with and links and to the platforms Provide Detailed Information on your Competitors brand’s social media platforms Analysis List your top 2 competitors, audience and their activities on social media with no List your top 2 competitors, audience and their activities on social media, with detailed List your top 2 competitors, audience and their activities on social media, with