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Social Media Analysis: Unlocking Insights and Strategies, Schemes and Mind Maps of Media & Society

Universitas Gadjah Mada (UGM)Media & Society

The process of social media analysis, which involves four key steps: data discovery, data collection, data preparation, and data analysis. It highlights how social media data can be leveraged to gain insights into emerging issues, trends, influential actors, and other valuable information. The document also discusses the evolution of social media usage, the role of social media in government and political campaigns, and the various approaches to social media marketing. It delves into the different types of data analysis, including descriptive, predictive, diagnostic, and prescriptive analyses, as well as the importance of understanding public sentiment and opinions. A comprehensive overview of the multifaceted nature of social media and its applications in various domains, making it a valuable resource for students, researchers, and professionals interested in understanding the power of social media data and its strategic utilization.

Typology: Schemes and Mind Maps

2023/2024

Uploaded on 05/11/2024

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Karena semakin banyak orang yang menggunakan media sosial dalam kehidupan sehari-hari
Proses analisis media sosial melibatkan empat
langkah, penemuan data, pengumpulan, persiapan, dan analisis.
Sebagai contoh, data media sosial dapat dianalisis untuk mendapatkan wawasan tentang isu-
isu,
tren, aktor berpengaruh, dan jenis informasi lainnya.
29-02-24
Sosial media trus berevolusi penggunaan 2.0
Dari data bisa membaca isu2/info baru
Medsos sebagai objk kajian (mempu membuat pilihan atas data/topik) ex mengamati
percakapan dimedia sosial ig, dijawa. SEMAKIN SPASIFIK SEMAKIN AKURAT
SEMAKIN TAJAM MAKIN BAGUS.
-Data Collecting Mencari topik (sosial science & IT) (search lokasi tanggal waktu
nama)
Ex “jokowi” or/and “presiden ri” untuk mencari topik bansos dimasa pemilu yang
melibatakan jokowi
1. Jenis dan bentuk data
2. Pendekatan metode
3. Analisa
Memahami public & opini public (cara melihat public dengan berbagai macam
spectrummnya) di PPT
Analisis : ketika memebaca dgn teori beda,
- Sentimen (cums positip negatipnya aja)
- Emotion ( banyak ada disgust, trust, suprise, dll)
- bHastag
Sosial media & goverment offices three primary strategies
Repsentation (push forward information activity “PUSH”, bergantung pd publikasi)
Engagement ( based on receiving information ‘PULL”)
Networking
pf3

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Karena semakin banyak orang yang menggunakan media sosial dalam kehidupan sehari-hari Proses analisis media sosial melibatkan empat langkah, penemuan data, pengumpulan, persiapan, dan analisis. Sebagai contoh, data media sosial dapat dianalisis untuk mendapatkan wawasan tentang isu- isu, tren, aktor berpengaruh, dan jenis informasi lainnya. 29-02-  Sosial media trus berevolusi penggunaan 2.  Dari data bisa membaca isu2/info baru Medsos sebagai objk kajian (mempu membuat pilihan atas data/topik) ex mengamati percakapan dimedia sosial ig, dijawa. SEMAKIN SPASIFIK SEMAKIN AKURAT SEMAKIN TAJAM MAKIN BAGUS.

  • Data Collecting Mencari topik (sosial science & IT) (search lokasi tanggal waktu nama) Ex “jokowi” or/and “presiden ri” untuk mencari topik bansos dimasa pemilu yang melibatakan jokowi
  1. Jenis dan bentuk data
  2. Pendekatan metode
  3. Analisa Memahami public & opini public (cara melihat public dengan berbagai macam spectrummnya) di PPT Analisis : ketika memebaca dgn teori beda,
  • Sentimen (cums positip negatipnya aja)
  • Emotion ( banyak ada disgust, trust, suprise, dll)
  • bHastag Sosial media & goverment offices three primary strategies  Repsentation (push forward information activity “PUSH”, bergantung pd publikasi)  Engagement ( based on receiving information ‘PULL”)  Networking
  • Sosmed (interaction & connectdness, passive actor versus active actor, resource integrator, to interact and connect, to reognize different customer motivations of social media brand related activities)
  • Marketing strategy (longterm customerr relationship building, transactional oriented vs retational oriented, basic and high order resourse,
  • Social media marketing strategy

Sosmed as marketing tools

  • The Active approach : medsos sbg alat untuk komunikasi dll (sudah merancang sosmed marketing plan (konten ap, target audience, mau iklan ap, budget, dll)
  • The passive approach : pemanfaatan domain publik medsos untuk sumber info intelijen yg potensial, ex as cust voice and market info to prived marketer indo abt market needs, cust experience, competitive movements and trends. Ex ; analisis medsos Social media as a tooll for political campaign
  • Informing.loiz
  • Engaging
  • Mobilizing
  • Interacting Quiz : bertanya ttg apa yg hrs ditanyakan Sosmed sbg data analytic
  1. Deskriftif (melihat, menunjukan memetakan)
  2. Predictif (pola2 kedepan)
  3. Diagnosa (problem2 melihat initu apa knp bisa begini)
  4. Prespektif 21-03- Data science : hrs bljr Engegement : cara/hasil penilaian org pengen di sentuh (like,komen,share,dll) Pendekatan politik :
  • Untuk miengetahui ap2 sj yg pemerinth sdh lakukan dimsyrkt (public kecw)
  • Pemerintah punya agenda/kepenctingan yg ingin diterima oleh public sehingga dia membuat sesuatu
  • Seolah2 ada kemungkinna besar antara masyrkt dn pemerinth tidak selaras, jadi perlu ad pendaktan