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IT CONTENT A LECTURES NOTES AND SUMMARIES
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The word communication comes from commun which implies “something in common” and ication which suggests “understanding.” So, communication means a common of understanding of something. “Communication is the simultaneous sharing and creating of meaning through human symbolic interaction.” “It is a systematic process in which individual interact with and through symbols to create and interpret meanings.” “Communication is the process of creating and sharing meaning by using verbal and nonverbal symbols in varied context.” THE PROCESS OF COMMUNICATION SOURCE - this is you, the sender of the message. To be a good sender, you have to know exactly what information you want to communicate, why you have been chosen that particular information, and what result you expect from that message. MESSAGE – this is the information you want to convey; without it, you have no reason for communicating. The details of the information should be very clear to you before you communicate it. DECODING – this is the receiver’s mental processing of your message into the meaning suggested by the verbal and/or nonverbal symbols you use as sender. To be able to do this, he needs to get an accurate picture of the message. RECEIVER – this is the person or group of people who will get your message. FEEDBACK – this is the receiver’s response to your message. If you get your desired results, the communication is successful; otherwise, the communication fails. When this happens, you have to find out why it is unsuccessful, learn from your mistakes, and strive to do better next time. CONTEXT – this refers to the situation in which the communication takes places. It includes: a. environment (the location, time of the day, temperature) b. he relationship between the communicators c. cultural backgrounds d. topic SOURCE – > message – > ENCODING – > message – > CHANNEL – > message – > DECODING – > message
RECEIVER – > feedback - > SOURCE THE KEY PRINCIPLES OF COMMUNICATION Interpersonal communication is inescapable. Interpersonal communication is irreversible. Interpersonal communication is complicated. What makes communication even more complicated? You are actually communicating with at least “six people”.
Ethnocentrism refers to the belief that a person’s culture (his “in group” culture), is much better than any other group’s culture (“out group” culture), and the tendency is for that person to judge any “out group culture by using the norms of his “in group” culture. If our ethnocentricity is high, the effect is If it is low, the effect is positive. You are interested to interact with those belonging to the “out group.”
2. STEREOTYPES AND PREJUDICES Stereotyping and being prejudiced against cultural groups are the main barriers to intercultural communication. The negative characteristics attributed to one group can cause beliefs and feelings that lead to biases and discrimination against that group. The discriminated group often suffers from being rejected and avoided in cross cultural interactions.
“Every country has its own way of saying things. The important thing is that which lies behind people’s words.” (Freya Stark, n.d.) Cultural differences result in misunderstanding, and “ language, more than anything else, is at the heart of culture .” The previous statement implies that being proficient in English does not guarantee our being able to understand what another speaker of English is trying to communicate unless we become fully aware of how that speaker uses English based on his own culture. Differences are also found in:
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MESSAGE is the information conveyed in the communication process. It comprises verbal and/or nonverbal content, which may be spoken, written or manual (for sign language). Message refers to any recorded message such as writing, audio recording, audio and video recording that is physically independent of its sender or receiver. Medium includes such broad categories as speech and writing or print and broadcasting, or relate to specific technical forms with the mass media (radio, television, newspapers, magazines, photographs, films and records). In order to produce quality text, you need to consider the following: o Text type o Purpose o Audience These factors have implications for structure, language, and presentation. STRUCTURE refers to how the information is organized. You may use text genres (kinds of texts based on its development): texts using logical order such as exposition ex: cause and effect, comparison, analogy, definition, classification, problem solution, persuasion. Texts using chronological or time order: o Narration o Process Texts using spatial or space order: o Description LANGUAGE is the means by which the information is expressed verbally and/or nonverbally. Ideas may be conveyed using any of the five language registers: very formal, formal, neutral, informal, or very Informal. The formality of vocabulary, grammar, and mechanics needed are dictated by the register you are to use. PRESENTATION covers the layout, format, length, oral delivery (voice, body language, timing) and any other conventions, such as spelling and referencing. SEMIOTIC AND TEXT ANALYSIS SEMIOTICS is concerned with “everything that can be taken as a sign.” It involves the study not only of what we refer to as “signs” in everyday speech, but of anything which stands for something else; in a sense, signs take the form of words, images, sounds, gestures, and objects. Signs consist of signifiers ( sounds and images ) and signifieds ( concepts ). The sign is the whole that results from the association of the signifier with the signified. The relationship between the signifier and the signified is referred to as signification. For example, if you hear the sounds represented by the letters “b o y” or a picture of a boy (the signifier), you think of a concept “male child” (the signified). Together, the sounds of the word (or the picture) and the concept created by the sounds form a sign. SEMIOSIS , a term borrowed from Charles Sanders Peirce , is the process by which a culture produces signs and/or assigns meaning to signs. Semiotics can be understood as the “mental concept it represents, which is common to all members of the same culture, who share the same language.” Semiotics, therefore refers to a kind of social interaction among individuals who try to make sense out of the different interpretation possibilities of the sign. Language, as a sign, creates misunderstanding when used by second language users. Errors are often seen in translation. Ex: “Come Alive with the Pepsi Generation” was literally translated in Germany as “Rise from the grave with Pepsi. In China , it was translated as “Pepsi brings your ancestors back from the grave.” MASS MEDIA AND MULTIMODAL TEXTS MASS MEDIA refers to the type of communication that uses technology to simultaneously reach a wide audience. A text is multimodal when it combines two or more of the five semiotic system. 1. Linguistic or textual system , comprising aspects, such as vocabulary, generic structure, and the grammar of oral and written language. 2. Visual system , consisting of aspects, such as color, vectors, and viewpoint in still and moving images. 3. Audio system , with aspects, such as volume, pitch, and rhythm of music and sound effect. 5. Gestural system , including aspects, such as movement, speed, and stillness in facial expression and body language. 6. Spatial system , covering aspects, such as proximity, direction, position of layout, and organization of objects in space. Examples of multimodal texts which be delivered via different media or technologies: a. Picture book , in which the textual and visual elements are arranged on individual pages that contribute to an overall set of bound pages. b. Web page , in which elements, such as sound effects, oral language, written language, music, and still or moving images are combined. c. Live ballet performance , in which gesture, music, and space are the main elements. Irish Joy Barte, Archi 2C