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THE RISE OF NEW MEDIA THE RISE OF NEW MEDIA AND TECHNOLOGY AIDS INTRODUCTION TO NEW MEDIA AND SOCIAL MEDIA ADULTING THIS MILLENIAL/GEN Z TERM REFERS TO MAKING GROWN UP DECISIONS. TIKTOK IT IS A POPULAR SOCIAL MEDIA APP THAT ALLOWS USERS TO CREATE, WATCH, AND SHARE 15-SECOND VIDEOS SHOT ON MOBILE DEVICES. CYBERBULLYING IT IS A BULLYING WITH THE USE OF DIGITAL TECHNOLOGIES. IT IS REPEATED BEHAVIOUR, AIMED AT SCARING, ANGERING OR SHAMING WHO ARE TARGETED. DISINFORMATION THIS TYPE OF INFORMATION IS PURPOSELY FALSE OR MISLEADING CONTENT CREATED WITH AN INTENT TO DECEIVE AND CAUSE HARM. EFFECTS AND THE BIGGER PICTURE GET TO KNOW MORE THE SOCIAL MEDIA ● CONNECTIVITY ○ find your common ground ○ linkages and networks ○ brings openness and acceptance ● CREATIVITY ○ allows you to express your "self" ○ opportunity to "think outside of the box" or challenge the "status quo" ○ brings moments that can be relative and "viral" ● COMMUNITY OF LEARNING ○ expose you to diverse perspectives ○ join relevant causes and raise awareness (advocacies) ○ learn, re-learn, unlearn. ● TOO MUCH CONNECTIVITY ■ too much openness vulnerability and abuse ○ hate speech ○ cyberbullying ■ online threats ○ online gender-based violence (OGBV) ○ online sexual abuse and exploitation of children (OSAEC) ■ full dependence on the online world ■ FOMO syndrome ○ what's on the trend? ● TOO MUCH CREATIVITY ■ demand for virality ○ anyone can do vlogging ■ pressures to create contents ○ irrelevant and nonsense contents ○ pranking ■ burnout ○ emotional disturbances ● Why is Participatory Culture to 21st Century Media?
- It allows for a greater diversity of voices and perspectives to be heard.
- It promotes critical thinking and media literacy.
- It can bring about positive social change. ● TOO MUCH COMMUNITY OF LEARNING ■ echo chambers ■ lack of concrete judgment ○ culture ○ smart shaming ○ online trashtalk ○ woke culture ■ information disorder ○ "fake news" ○ spam messages and phishing NAV| 1
THE RISE OF NEW MEDIA ACTION TO TAKE: WAYS FORWARD ● A personal inquiry process for digital and media literacy (Prof. Renee Hobbs) ACCESS ● Have a legit social media account. ● Use the right tool. ANALYZE ● Verify the source. Look for the “verify” badge. ● Be skeptical of the headlines. ● Look closely at URLs. REFLECT ● Investigate the source. Watch for unusual formatting. ● Think many times before you share. ● Check the details - images used, date, grammar. CREATE ● Do a reverse image search. ● Create posts and share only validated resources. ● Get out of your echo chambers. ACT ● Report! ● Share with others what you’ve learned from today’s lecture. ● Have a social media break. ● How to respond and engage to others sharing “fake news?” ● What we can still do? ● Digital Citizenship S3 Framework
SMART ANALYSIS & SWOT ANALYSIS FOR COMMUNICATION A goal that requires resources you do not have and capabilities you do not possess offers no real benefits. Thus, besides being specific and quantifiable, your goal should also be attainable with your existing capabilities. For picking goals that are attainable, you need to assess the following: ○ Current and future resource availability Project budget ○ Budget flexibility (i.e. whether the project can increase to accommodate additional resources). ○ Existing skills and abilities, and whether they are enough to achieve the target goal ○ Team attitude, morale and other unquantifiable qualities that affect performance, especially for creative personnel ○ Attrition rates in your team so you can plan for contingencies in case key personnel leave mid-project. Your goal should be attainable, but it also needs to be relevant to your organization and stakeholders. Unless it measures something stakeholders actually care about it, it will only end up being a vanity goal. It’s important to pick a time frame that’s realistic, but challenging. Consult your project schedule for an estimated end-of-project date, then add a buffer to account for any contingencies. Take your historical records into account. If you’ve been historically slow to meet a particular goal, expand the buffer size accordingly. How to Set Better SMART Goals
**1. Consider the Strategic Value of Unrealistic Goals
- Consider Setting a Range Instead of a Single Figure
- Collaborate on Setting Goals** SWOT ANALYSIS A SWOT analysis of communication strategy can be one of the most effective tools for businesses looking to strengthen their communications programs. This well-known marketing practice is a useful way to take an objective look at the strengths, weaknesses, opportunities and threats that affect your company. Knowing what challenges you face and what resources you have to face them will help you craft a better strategy to communicate more effectively. Importance of SWOT Analysis in Communication It is not easy for company leaders to point to the best and worst parts of their businesses. Emotional attachment and knowledge that go beyond the implementation of certain practices can color your point of view. In order to figure out what your key messages should be, you must first figure out where you stand within your market and what you have to offer customers. ASSESS YOUR STRENGTH Measure your strengths by determining what your internal assets are. Internal assets are qualities that your business has that are unique from those of your competitors; these are the things your company is already doing well. Strengths are within your control, and you are already making the most of them. In your communication situation analysis, strengths should be the headliners in your communications and key messages. LOOK FOR WEAKNESSES Consider what your company is not doing well; these are your weaknesses. Internal weaknesses point to the areas where your business needs to focus time and attention, as well as expert resources. Weaknesses are things you control, so you can make the necessary changes to turn them into strengths. Your positioning statements should reflect that you recognize and seek to improve on areas of weakness.
SWOT ANALYSIS & ENGLISH LANGUAGE AND THE NEW MEDIA EXPLORE YOUR OPPORTUNITIES Your opportunities are the external counterpart to your strengths, and represent things your company could be doing well. Opportunities include trends in the market that make your product more relevant and endorsements from trusted sources. DISCOVER ANY THREATS Threats represent external problems or challenges that your company is facing. If your competitors are pursuing business models that you have ignored, this is a threat. Social changes that can make your product seem dangerous or harmful can also threaten your business. Threats are the barriers to success that you cannot change; however, by identifying threats you can prepare to overcome them. ENGLISH LANGUAGE AND THE NEW MEDIA How is social media changing the English language? The emergence of the internet and the consequential array of social media networks have, without doubt, resulted in an exponential increase in new types of written language : blogs, tweets, Facebook posts and LinkedIn profiles to mention just a few. APPROPRIATING EXISTING VOCABULARY One of the most notable ways that social media has influenced the English language, is through the appropriation of existing vocabulary. Words that had existing meanings, have now been given other meanings in an online context, which then spills over into verbal communication. A few other words which have been re-purposed for social media include:
- Tablet , which is used to refer to portable screens
- Troll , which is a term used to describe an internet user who seeks attention by making outrageous or unreasonable comments about something or someone
- Stream(ing) , which is the transmission of data as a steady continuous flow.
- Catfish , which is a term used to refer to an internet user who poses as someone other than themselves online. INTRODUCING NEW VOCABULARY The internet has become one of the influences of the English language in recent times, and along with appropriating existing vocabulary, it has given life to a plethora of new words and phrases. A few years ago, nobody had heard of the terms “unfriend”, “selfie” “fleek” or “emoji” however these words have trickled down from social media, and into our day to day conversations. Alongside these words are a vast array of social media specific acronyms, ranging from the almost universally known “LOL” (Laughing Out Loud) “DM” (Direct Message) “FOMO” (Fear of Missing Out) “TBT” (Throwback Thursday) GENERATIONAL LANGUAGE GAP In a recent study of 2,000 parents, conducted by Samsung, 86% of participants said that they felt teens and young people spoke an entirely different language on social media. According to the study there is now a ‘seismic generational gap’ regarding how modern informal language is being used. The study was carried out by Professor John Sutherland at University College London, who is the UK’s leading English expert. He claims that the rise of the emoji, could be the next phase in language and communications. COMMUNICATION AIDS AND STRATEGIES USING TOOL TECHNOLOGY PRESENTATION MEDIA
- It is a stand alone presentation that includes information, presented with slides, video or digital presentation and includes sound. USING TRADITIONAL VISUAL AND AUDIO MEDIA ● Overhead Transparencies - Transparencies are clear acetate pages displayed by an overhead projector during a speech. ● Flip Chart - a large pad paper that rest on an easel allowing the speaker to record. ● White board/chalk board - these materials can also help you achieve the same outcome. ● Document Camera - is a projector device ● Video - showing a video clip can elicit an emotional response from the audience. ● Handouts- are sheet of paper containing relevant information that some speakers use in conjunction with other presentation media. ● Sound recordings- sounds, like visual images can stimulate mental images triggering the imagination and setting mood. ● Digital Slides - a presentation software commonly using PowerPoint. It allows computer users to display information in multimedia presentation. ● Real- Time Web Access - use to demonstrate how to do something special on the web such as researching an ideas.
PRINCIPLES AND TYPES OF SPEECHES METHODS OF DELIVERY MANUSCRIPT SPEECH delivered by speakers who intend to read aloud their speech word for word to their audience. e.g. public announcement court announcement proclamation paper MEMORIZED SPEECH delivered by speakers who intend to memorize their speech word for word. e.g. declamation oratorical IMPROMPTU SPEECH delivered by speakers who suddenly asked or requested by someone or a group of people to say few words about something. EXTEMPORANEOUS SPEECH delivered by speakers who intend to present a well-crafted speech. The speech is fully prepared and perfectly rehearsed ahead of time. MANNERS IN SPEECH Manners in speech refer to the ethical standards in delivering a speech in public. Lucas (2011) specified some of them.
1. Observe ethically **sound goals.
- Prepare all the** **time.
- Tell the truth.
- Be sensible and** sensitive. COMPONENT OF SPEECH I. Introduction a. Attention getter b. Initial Summary c. Speaker’s credibility d. Relevance of the topic to the audience e. Self-introduction (optional) f. Thesis Statement II. Body a. Main Idea 1 ○ Supporting detail 1 ○ Supporting detail 2 b. Main Idea 2 ○ Supporting detail 1 ○ Supporting detail 2 c. Main Idea 3 ○ Supporting detail 1 ○ Supporting detail 2 III. Conclusion ● Closure ● Summary ● Call to action ● Powerful closing statement
PRINCIPLES AND TYPES OF SPEECHES POWER TIPS FOR BEGINNING AND ENDING A SPEECH TECHNIQUES EXAMPLES
ANALOGY
Opening: Think of your life as driving a car. You must always keep your attention on the road and focus on where you are heading to. At times, you need to look behind but you have to keep looking ahead because life has to go on. Closing: Drive your car safely, so you will have a happy life. ANECDOTE Opening: I was 20 years old when I experienced depression. It was the time when a series of unfortunate events occurred simultaneously. I barely slept and lost appetite. Closing: I would not have overcome my depression if not for the people who value me. Now, I live a normal life, and it’s my chance to pay forward what those great people did to me. HUMOR Opening: My seven-year old nephew told me to avoid giving advice in my speech. That is because I might be like Socrates who according to him, after walking around and giving advice to people, he died because the same people poisoned him. Closing: I’m sure after speech you won’t poison me because you know in your heart that you learn something significant today. PROVOACTIVE RHETORICAL QUESTION Opening: Why are some people able to achieve things that seem impossible? Closing: So, why do some people achieve things that seem impossible? That’s because of hard work and right attitude. QUOTATION Opening: Why I have decided to live by Abraham Lincoln’s words: “Most people are about as happy as they make their minds up to be.” Closing: So, why do some people achieve things that seem impossible? That’s because of hard work and right attitude
STATISTICS
Opening: One out of every three children in the Philippines suffers from human trafficking. Closing: We can no longer afford to let more children to suffer from human trafficking. It’s about time to put a stop to this horror.
