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Purposive communication reviewer unit 1-3, Study notes of Communication

Purposive communication notes units 1-3

Typology: Study notes

2022/2023

Available from 03/27/2023

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The Nature of Language
Basically, language can be defined as
the tool used in the communication
process.
It is through language that we are able
to express our thoughts, share our
feelings, and communicate our views
and perspectives about things.
Language is integrally intertwined with
our notions of who we are on both the
personal and the broader, societal
levels.
When we use language, we
communicate our individual thoughts,
as well as the cultural beliefs and
practices of the communities of which
we are a part: our families, social
groups, and other associations.
DEFINITIONS
1. Language is a purely human and non-
instinctive method of communicating
ideas, emotions, and desires by means
of a system of voluntarily produced
symbols.
~Sapir (1921)
2. Language is the process whereby
humans communicate and interact with
each other by means of habitually used
oral-auditory arbitrary symbols.
~Hall (1969)
3. Language is a system of arbitrary vocal
symbols used for human
communication.
~Wardaugh (1972)
Characteristics of Language
(Fromkin and Rodman, 2003)
A. Wherever humans exist, language
exists.
B. All languages change through time.
C. All grammars contain rules for the
formation of words and sentences of a
similar kind.
D. Similar grammatical categories (e.g.
noun, verb, etc.) are found in all
languages.
E. Any normal child, born anywhere in the
world, of any racial, geographical,
social, or economic heritage, is capable
of learning any language to which s/he
is exposed. The differences we find
among languages cannot be due to
biological reasons.
Communication: Models, Types, Purposes,
and Principles
Model of Communication Process
Elements of the Communication Process
1. Senderthe source of the message, the
one who encodes the message.
The sender is the one who transforms
thoughts into messages.
The primary responsibility of the sender
is to convey the message in the most
comprehensible way possible.
2. Receiverthe recipient of the message
from the sender.
The receiver is the one who decodes
and processes the information
conveyed by the sender.
The primary responsibility of the
receiver is to understand the message.
3. Message is the body of information
that is sent by the sender to the
receiver.
It refers to anything that is
communicated by the sender to the
receiver.
4. Channel is what connects the sender
to the receiver.
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The Nature of Language ▪ Basically, language can be defined as the tool used in the communication process. ▪ It is through language that we are able to express our thoughts, share our feelings, and communicate our views and perspectives about things. ▪ Language is integrally intertwined with our notions of who we are on both the personal and the broader, societal levels. ▪ When we use language, we communicate our individual thoughts, as well as the cultural beliefs and practices of the communities of which we are a part: our families, social groups, and other associations. DEFINITIONS

  1. Language is a purely human and non- instinctive method of communicating ideas, emotions, and desires by means of a system of voluntarily produced symbols. ~ Sapir (1921)
  2. Language is the process whereby humans communicate and interact with each other by means of habitually used oral-auditory arbitrary symbols. ~ Hall (1969)
  3. Language is a system of arbitrary vocal symbols used for human communication. ~ Wardaugh (1972) Characteristics of Language (Fromkin and Rodman, 2003) A. Wherever humans exist, language exists. B. All languages change through time. C. All grammars contain rules for the formation of words and sentences of a similar kind. D. Similar grammatical categories (e.g. noun, verb, etc.) are found in all languages. E. Any normal child, born anywhere in the world, of any racial, geographical, social, or economic heritage, is capable of learning any language to which s/he is exposed. The differences we find among languages cannot be due to biological reasons. Communication: Models, Types, Purposes, and Principles Model of Communication Process Elements of the Communication Process
  4. Sender—the source of the message, the one who encodes the message.  The sender is the one who transforms thoughts into messages.  The primary responsibility of the sender is to convey the message in the most comprehensible way possible.
  5. Receiver—the recipient of the message from the sender.  The receiver is the one who decodes and processes the information conveyed by the sender.  The primary responsibility of the receiver is to understand the message.
  6. Message— is the body of information that is sent by the sender to the receiver.  It refers to anything that is communicated by the sender to the receiver.
  7. Channel— is what connects the sender to the receiver.

 It is the means of accessing the message sent by the sender to the receiver.  For example, mobile phones are commonly used as channels of communication nowadays.

  1. Feedback—the response of the receiver to the sender.  Feedback is not always available in the communication process.
  2. Interference/Noise— is what impedes the communication process.  It refers to the distractions that interfere with the accurate transmission and reception of the message from the sender to the receiver. Types of Interference
  • Internal— psychological or physiological noise within the communicator.
  • External— noise in the form of sights and sounds.
  • Semantic— language barrier between the communicators.
  1. Situation/ Context— refers to all the interrelated conditions in the communication process.  Sometimes, the context or situation helps in the success of the communication process, and sometimes it does not. Other Communication Models
  2. Shannon and Weaver Communication Model
  3. SMCR Communication Model
  4. Schramm Communication Model
  5. Transactional Communication Model Forms of Communication General Forms of Communication 1. Verbal Communication — refers to the sharing of information, ideas, thoughts, and feelings between individuals using speech or spoken communication.
  • Conversation is said to be the most common form of verbal communication because we do this in our day-to-day interaction with others. Types of Conversation (Angel, 2016) A. Dialogue is a cooperative, two-way conversation. The goal is for participants to exchange information and build relationships with one another. B. Debate is a competitive, two-way conversation. The goal is to win an argument or convince someone, such as the other participant or third-party observers. C. Discourse - a cooperative, one-way conversation. The goal is to deliver information from the speaker to the listeners. D. Diatribe is a competitive, one-way conversation. The goal is to express emotions, browbeat those that disagree with you, and/or inspire those that share the same perspective.
    1. Non-verbal Communication — refers to the transmission of a message without the use of words.  Instead, the message is conveyed through gestures, body language, posture, facial expressions, eye contact, touch, and tone of voice. 3. Written Communication  It refers to the type of communication that uses written language.

ideographic elements used by the Ancient Egyptians.  It is said that hieroglyphs emerged from the pre-literate artistic traditions of Egypt.  In an academic context, the study of symbols and visual communication is called semiotics.  Broadly, the purpose of semiotics is to analyze how people make meaning out of images and symbols, and how those images and symbols are analyzed and interpreted. Major Perspectives in Analyzing Visual Images

1. Personal Perspective - This view posits that the analysis of an image depends on the individual’s thoughts and values and the way he or she looks at things using his or her own personal lens. 2. Historical Perspective - This perspective refers to the determination of the importance of the work based on the medium’s timeline. - Historical perspective may be used to support a personal perspective which may make it more valid. 3. Technical Perspective - This perspective takes into account how different media convey messages differently based on the platform used. - The analysis of the image takes into consideration its different technical aspects like lighting, focus, tone, position, and presentation. 4. Ethical Perspective - This perspective considers the moral and ethical responsibilities shared by the artist or the producer of the image, the subject, and the viewer. 5. Cultural Perspective

  • This perspective brings to the fore the idea that all cultures use symbols to communicate meanings within groups.
  • It involves the analysis of metaphors and symbols used in the work that convey meaning within a particular society at a particular time 6. Critical Perspective
  • This perspective allows the audience to look at the larger issues associated with the image, meaning, the issues transcend the image and shape a reasoned personal reaction. Public Speaking What is Public Speaking?  Public speaking is one form of communication wherein one delivers a message/speech in front of an audience. Elements of Vocal Delivery
  1. PitchThis refers to the highness or lowness of the tone of the voice.The speaker’s knowledge of when to raise or lower the tone of his/her voice is important.The pitch must be varied.
  2. VolumeThis refers to the loudness or softness of the sound.
  3. RateThis refers to the speed at which words are spoken.

The rate must be adapted to the type of audience with which the speaker communicates.

  1. PauseThis refers to the temporary stop in the vocal delivery, which serves a good purpose.
  2. AnimationThis refers to the liveliness of the voice.The speaker’s ability to animate his/her voice will definitely make the presentation dynamic. 6. Vocal Clarity
  • This refers to proper pronunciation.
  • The speaker must be able to utter the words properly and clearly.
  1. Vocal QualityThis refers to the distinct characteristic of one’s voice.It can be thin, hoarse, hanky, rough, or airy, etc. since vocal quality can be improved and even changed. ELEMENTS OF PHYSICAL DELIVERY
  2. Facial Expression
  3. Eye Contact
  4. Gestures
  5. Posture
  6. Movement
  7. Appearance Preparation for Oral Delivery A. Use your voice properly. B. Relax and speak naturally. C. Use the language effectively. D. Be careful in articulation and pronunciation. E. Show passion and sincerity. F. Use nonverbal signs. G. Be prepared. H. Avoid nervous fillers and slang words. Speeches According to Purpose INFORMATIVE SPEECH This speech serves to provide interesting and factual information to your audience. To deliver this information, the message must be delivered clearly to the audience **Main elements in writing an Informative Speech:
  8. Knowledge**
  • In order for your speech to be more accurate, you must demonstrate expertise and knowledge of the subject by establishing credibility to your information to adequately inform your audience. 2. Key Points
  • Repeat all key points to ensure knowledge retention. 3. Interest
  • Convey your speech with confidence and include unusual facts about the subject. DEMONSTRATIVE SPEECH This speech is written to explain and show people step-by-step instructions on how to do something. This involves various types of visual aids to ensure the effectiveness of the instructions. **Main elements in writing a demonstrative speech
  1. Instructions**
  • Provides clear and concise instructions to your audience. 2. Task Breakdown

 Adequate preparation cannot be achieved the day before you’re scheduled to speak.

3. Manuscript speaking - is the word-for-word iteration of a written message. - In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids. Advantage:  the exact repetition of original words.  In reading one word at a time, in order, the only errors would typically be a mispronunciation of a word or stumbling over complex sentence structure.  Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold audience’s attention, the audience must be already interested in the message before the delivery begins. Disadvantages:  it’s typically an uninteresting way to present.  The speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater) the presentation tends to be dull. Success in Manuscript Speaking medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script; and (2) the speech is written in a style that sounds conversational. 4. Memorized speaking - is the rote recitation of a written that the speaker has committed to memory. - When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes. Advantages:  Maintain eye contact with the audience through the speech.  Being free of notes means that you can move freely around the stage and use your hands to make gestures.  If your speech uses visual aids, this freedom is even more of an advantage. Disadvantages:  If you lose your place and start to ad lib, the contrast in your style of delivery will alert your audience that something is wrong.  More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going. Speeches According to Special Occasions The Special Occasion Speeches 1. Speeches of Introduction - A speech of introduction should be a complete speech and have a clear introduction, body, and conclusion. - For an introduction, think of a hook that will make your audience become interested in the upcoming speaker. 2. Speeches of Presentation - This speech is given to accompany a prize or honor. When creating a speech of presentation, it is important to ask how long the speech will be.

- First, you should ask what the award of honor is and why the whole presentation is important 3. Speeches of Dedication - This speech is delivered when a new store opens, a building is named, etc. - These speeches are designed to highlight the importance of the project and those to whom the project has been dedicated. - The most difficult part of writing this piece of front matter is choosing whom you would like to dedicate your work. - Some writers may find it to be the most difficult part of the whole process.  Alternative dedications - It has been extremely popular over the years to write a dedication page using alternative formats. - Authors have used poems or funny anecdotes to express their gratitude. In the past, many dedications were often written in the style of a formal letter. 4. Toast - A toast is a speech designed to congratulate, or appreciate.  First, toasts can be delivered for the purpose of congratulating someone for an honor or getting married.  You can also toast someone to show your appreciation for what they’ve done.  Lastly, we toast to people to remember what they have accomplished in life. 5. Eulogies - Praise/give the honor of someone who died. 6. Speeches of Farewell - This speech allows someone to say goodbye to a part of his/her life as he/she will move on to the next chapter that awaits him/her.

  • This could be that you’re graduating from college and entering the workforce, or leaving your current job. 7. Speeches of Promotion
  • Speeches are a form of writing in which the writer imparts an important, often galvanizing message to an audience - Promotion speeches also recognize others for their contributions to your success, offer guidance to other students, and look to the future 8. Roast
  • Such speeches are done using wit, satire, and sarcasm.
  • Normally intended to poke fun at someone in an intelligent yet fun way. - Malice should never be the intention of such speeches. 9. Dramatic Speeches - It is a speech of some duration addressed by a character and usually performed on stage with characters in a play or role-playing a story. Types of Dramatic SpeechesMonologue – a long interrupted speech delivered by a character to other characters on stage  Soliloquy – a speech in which a character, alone on stage, reveals private thoughts that the audience is allowed to overhear.  Aside – a brief remark a character makes to the audience rather than to other characters.  Dialogue – is the playwright’s main tool for developing characters and furthering the plot. It’s more on conversing with each other.

Assimilation is the means by which co- culture members attempt to fit in with members of the dominant culture.  Accommodation is meant by which co- culture members maintain their cultural identity while striving to establish relationships with members of the dominant culture.  Separation is the means co-culture members use to resist interacting with members of the dominant culture. Exploring Cultural DialecticsIndividualism Versus CollectivismIndividualism refers to cultures in which individual goals are stressed while collectivism refers to cultures in which group goals are stressed.  This means that, while the “I” may be most important in individualistic cultures, the “we” is the dominant force in collectivistic ones. While in collectivistic cultures the individual is expected to fit into the group, in individualistic cultures emphasis is placed on developing a sense of self. High Context Versus Low Context CommunicationHigh-context communication is a tradition-bound communication system that depends on indirectness while low- context communication is a system that encourages directness in communication. High Power Distance Versus Low Power Distance  Power distance measures the extent to which individuals are willing to accept power differences. High power distance cultures are based on power differences in which subordinates defer to superiors while low power distance cultures believe that power should be used only when legitimate. Masculine Versus Feminine Culture  Cultures differ in their attitudes toward gender roles. Masculine cultures are cultures that value aggressiveness, strength, and material symbols of success.  Feminine cultures are cultures that value tenderness and relationships. Among highly masculine cultures are Japan, Italy, Germany, Mexico, and Great Britain. Among highly feminine cultures are Sweden, Norway, the Netherlands, Thailand, and Chile. Cultural and Global Issues Affecting Communication Cultural Differences: Influences on Cultural Identity

  • Our cultural identity is based on our group memberships which are determined by gender, age, racial, ethnic, religious, socioeconomic, political, or even national affiliations. German et al (2003) defines culture as a social group’s system of meanings.
  • Our racial and ethnic identities are similarly socially constructed. Some racial and ethnic groups, for example, share experiences of oppression.
  • Religious identity is at the root of countless contemporary conflicts occurring in the Middle East, India and Pakistan, and Bosnia- Herzegovina.
  • Similarly, socioeconomic identity frames how we respond to issues of our day. The widening gap between the ultrawealthy and the middle and lower classes in the different parts of the world is contributing to their

developing different attitudes on a wide array of issues.

  • National identity refers to our legal status or citizenship. People from different countries have been U.S. citizens for generations, yet some still perceive them as foreigners. Ethnocentrism vs. Cultural relativism
  • Ethnocentrism, the tendency to see your own culture as superior to all others, is a key characteristic of failed intercultural communication efforts.
  • Cultural relativism is the opposite of ethnocentrism. When you practice cultural relativism, instead of viewing the group to which you belong as superior to all others, you work to try to understand the behavior of other groups on the basis of the context in which the behavior occurs rather than from your own frame of reference. Stereotype and Prejudice
  • Stereotypes are mental images or pictures we carry around in our heads; they are shortcuts, whether positive or negative, that guide our reactions to others.
  • Prejudice describes how we feel about a group of people whom, more likely than not, we do not personally know. Terms, Expressions and Images Reflecting Different Cultures What is cultural ignorance?
  • Communicators who fail to realize that persons from different cultures may not look, think, or act as they themselves do run the risk of having those with whom they interact judge them to be insensitive, ignorant, or culturally confused.
  • Cultural misunderstandings often lead to lost opportunities and increased levels of tension between people. Spoken and Written Language: Varieties and Registers
  • The Five Language Registers 1. Static Register / Frozen Register This style of communication RARELY or NEVER changes. It is “frozen” in time and content. EXAMPLE: The Pledge of Allegiance, the Lord’s Prayer, and Philippine Constitution. 2. Formal Register This language is used in formal settings. This use of language usually follows a commonly accepted format. It is used in impersonal and formal settings. 3. Consultative Register Users engage in a mutually accepted structure of communications. It is formal and societal expectations accompany the users of this speech. It is a professional discourse. 4. Casual Register This is informal language used by peers and friends. Slang, vulgarities and colloquialisms are normal. This is “group” language. One must be member to engage in this register.
  • A multimodal text can be paper – such as books, comics, posters.
  • A multimodal text can be digital – from slide presentations, e-books, blogs, e-posters, web pages, and social media.
  • A multimodal text can be live – a performance or an event.
  • A multimodal text can be transmedia – where the story is told using ‘multiple delivery channels’ through a combination of media platforms. Examples of multimodal texts
  • Video Advocacy Campaign (VAC) Remember: Video advocacy: Video for a reason, not about something. “Advocacy” refers to the process of bringing about change in policies, law or people’s behavior and attitudes. “ Video advocacy” is about using visual media as strategic tool to engage people to create change. Public Service Announcement (PSA)
  • What it is and how to make one (Bell,

A PSA is any message that promotes the programs, services, or activities like those of your local or national governments or any non- profit organizations. PSAs can :

  • create or raise awareness about an important topic,
  • show the importance of a problem or issue,
  • convey information, or
  • promote a behavioral change. **Here is how you can get started:
  1. Choose your topic.**
  • Pick a subject that is important to you, as well as one you can visualize. Keep your focus narrow and to the point. 2. Time for some research.
  • You need to know your stuff! Try to get the most current and up to date facts on your topic. Statistics and references can add to a PSA. 3. Consider your audience.
  • Are you targeting parents, teens, teachers or some other social groups? Consider your target audience's needs, preferences, as well as the things that might turn them off. 4. Grab your audience's attention.
  • You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. 5. Create a script and keep your script to a few simple statements.
  • A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. 6.Storyboard your script. 7.Film your footage and edit your PSA. 8.Find your audience and get their reaction.
  • How do they respond and is it in the way you expected? Your goal is to call your audience to action.
  • Remember: Through a Public Service Announcement, you can bring your community together around a subject that is important to you. Media Campaign (MC)
  • What is an MC and how to make one?
  • Cambridge Business English Dictionary defines Media Campaign as a planned series of newspaper articles, television interviews, etc. that are intended to achieve a particular aim. Evaluating messages in a multimodal text
  • Evaluating messages/images is necessary to check the truth, accuracy and relevance of any information you're reading, seeing or hearing.
  • Messages are constructions. Someone thinks long and hard about any print or electronic message that is produced: