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GE- Purposive Communication: Effective Verbal & Nonverbal Message Transmission, Study notes of Communication

Pampanga State Agricultural UniversityCommunication

An in-depth exploration of the nature of communication, its elements, and various models. It covers the fundamentals of communication, including symbols, channel, context, nonverbal elements, and effective communication. The document also discusses the impact of the digital age on communication and the importance of organizing thoughts, controlling emotions, and articulating concepts. Furthermore, it introduces various communication models, such as aristotle's linear model, shannon and weaver's model, and osgood and schramm's model.

Typology: Study notes

2022/2023

Available from 03/29/2024

charitie-magtoto
charitie-magtoto 🇵🇭

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GE- PURPOSIVE COMMUNICATION | SECOND SEMESTER
MODULE 1
NATURE OF COMMUNICATION
FUNDAMENTALS OF COMMUNICATION
Communication
- Derived from the Latin word communis
- Meaning common or to share
- Is a process of making connections with
people through verbal or nonverbal
approaches
Symbols
- When we communicate, we send messages
that are received and understood through
the symbols that are used
- Shared in a specific culture
- May be verbal (spoken or written words) or
nonverbal (gestures, facial expressions, and
appearances)
Channel of Communication
- Airwaves or sound waves
- Shapes the way we respond to the
message we receive
Context
- Communication develops and changes
according to its context
Nonverbal Elements
- Body language
- Facial expressions
- Tone of voice
- Nonverbal elements stress and enhance
what one wishes to communicate
Nonverbal elements
- Your facial expression, tone of voice, and
appearance contribute to effective
communication
- They may:
- Assert and/or hide one’s identity
- Stress and/or dismiss the
importance of an idea
- Evoke a certain emotion or feeling
- Demonstrate one’s attitude
- Reveal one’s values
- Allow and/or control participation
Effective communication
- Communication is not a simple process
- The ideas expressed by the speaker must
be truly understood by the receiver
- Ineffective communication can breach
peace, spark revolutions, and affect change
in the government
- To communicate properly, one must learn
to
- Organize their thoughts
- Control one’s emotions
- Use one’s words to articulate
concepts and arguments
- Express oneself in the best way
possible
Digital Age
- The availability of different technologies to
make communication accessible
ELEMENTS OF COMMUNICATION
- The communication process involves
multiple parts, stages, and elements
1. Source/ Sender
- The one who encodes a message or
information to the receiver
- As a sender, you must:
- Be clear about the message
you want to convey
- Know what you want to
communicate
- Be sure of your objective and
the result you expect
- Encode the information into a
form that is suitable for the
communication channel
2. Message
- The information being transmitted
- Without the message, there is no
reason for communicating
3. Encoding
- The process of taking the message
and transmitting it into a format that
can be shared with another party
- The message must be sent in a form
that is possible for the receiver to
decode
- To encode a message properly, you
must:
- Know and understand your
target audience/ receiver
- Take into consideration what
they know and what they
need to know
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MODULE 1

NATURE OF COMMUNICATION

FUNDAMENTALS OF COMMUNICATION

Communication

  • Derived from the Latin word communis
    • Meaning common or to share
  • Is a process of making connections with people through verbal or nonverbal approaches Symbols
  • When we communicate, we send messages that are received and understood through the symbols that are used
  • Shared in a specific culture
  • May be verbal (spoken or written words) or nonverbal (gestures, facial expressions, and appearances) Channel of Communication
  • Airwaves or sound waves
  • Shapes the way we respond to the message we receive Context
  • Communication develops and changes according to its context Nonverbal Elements
  • Body language
  • Facial expressions
  • Tone of voice
  • Nonverbal elements stress and enhance what one wishes to communicate Nonverbal elements
  • Your facial expression, tone of voice, and appearance contribute to effective communication
  • They may:
  • Assert and/or hide one’s identity
  • Stress and/or dismiss the importance of an idea
  • Evoke a certain emotion or feeling
  • Demonstrate one’s attitude
  • Reveal one’s values
  • Allow and/or control participation Effective communication
  • Communication is not a simple process
  • The ideas expressed by the speaker must be truly understood by the receiver
  • Ineffective communication can breach peace, spark revolutions, and affect change in the government
  • To communicate properly, one must learn to
  • Organize their thoughts
  • Control one’s emotions
  • Use one’s words to articulate concepts and arguments
  • Express oneself in the best way possible Digital Age
  • The availability of different technologies to make communication accessible ELEMENTS OF COMMUNICATION
  • The communication process involves multiple parts, stages, and elements 1. Source/ Sender
  • The one who encodes a message or information to the receiver
  • As a sender, you must:
  • Be clear about the message you want to convey
  • Know what you want to communicate
  • Be sure of your objective and the result you expect
  • Encode the information into a form that is suitable for the communication channel 2. Message
  • The information being transmitted
  • Without the message, there is no reason for communicating 3. Encoding
  • The process of taking the message and transmitting it into a format that can be shared with another party
  • The message must be sent in a form that is possible for the receiver to decode
  • To encode a message properly, you must:
  • Know and understand your target audience/ receiver
  • Take into consideration what they know and what they need to know

4. Channel - The methods that are used to convey the message - The type of message will help determine the channel you should use - Channels include: - Face-to-face conversations - Telephone calls - Video conferences - Written communication (emails and memos) - The use of language in conveying the information should be taken into consideration - It is important to transfer the message clearly to avoid miscommunication - The message will be decoded differently based on any barriers present 5. Decoding - Occurs when the message has been sent - Communication skills required: - The ability to read and comprehend - Listen actively - Ask clarifying questions when needed 6. Receiver - The person to whom the message is sent - Will interpret the message through their expectations, opinions and perspectives - Personal experience will greatly affect how the message is received 7. Feedback - The decoder/ receiver is expected to give a response on how they understood the information sent either through verbal or nonverbal communication - Feedback assesses whether the message has been transferred clearly and understood as intended - In case there is a confusion, it can be corrected through feedback 8. Noise

  • Communication barrier 2 Kinds of Noise
  1. Internal Noise
  • Happens when something is bothering you
  1. External Noise
  • Noise or interference in the surroundings 9. Context
  • Refers to the situation or setting in which communication takes place 2 Types of Context
  1. Physical Context
  • Refers to the setting itself which includes
  • Location
  • Time
  • Weather
  • Noise level
  1. Temporal Context
  • What people expect from a given situation based on experience MODELS OF COMMUNICATION Conceptual Models
  • Used to explain the human communication process with the basic concept of sending and receiving messages or conveying information from sender to receiver
  • Explain the framework on how communication takes place ARISTOTLE’S LINEAR MODEL
  • Proposed before 300 BC
  • The first communication model
  • The speaker has the most vital role
  • Speaker centered model
  • Speaker is the only active role
  • Audience are passive and influenced by the speech
  1. The receiver is the person who decodes and receives the message. They give feedback to the sender
  2. Feedback is the effect or impact of the communication activity. The listener’s response can be verbal, nonverbal, or in written form
  3. Noise is the barrier or interference in the communication process
  4. Context refers to the situation or setting where the communication is taking place
  5. Communication models are frameworks that explain how communication works
  6. Aristotle’s linear model mainly focuses on the speaker and speech and broadly divides into a. Speaker b. Speech c. Occasion d. Audience e. Effect
  7. Shannon and Weaver's model shows that the receiver plays a passive role in the communication process as the sender plays the primary role that sends messages
  8. Osgood and Schramm's mode l is an improved version of the communication model that shows both sender and receiver can be the source and receiver of information