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Report on E-Business: Understanding the Complexities and Benefits of Electronic Commerce, Exams of Marketing

An in-depth analysis of e-business, its history, evolution, and the various challenges and limitations. It also explores the different types of e-business transactions and their impact on various industries. The report further discusses the benefits of e-business for businesses and consumers, and the skills required to succeed in this field. It concludes by highlighting the importance of corporate strategies and organizational structures in implementing e-business.

What you will learn

  • What are the key drivers of e-business?
  • What is e-business and how does it differ from traditional business?
  • What are the organizational strategies for successful e-business?
  • What are the new trends in e-business, such as e-government and m-commerce?
  • What are the limitations of e-business systems?

Typology: Exams

2017/2018

Uploaded on 04/29/2018

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A PROJECT REPORT
ON
REPORT ON E-BUSINESS’’
PROJECT WORK SUBMITTED IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS
FOR THE AWARD OF THE DEGREE OF
MASTER OF MANAGEMENT STUDIES
IN
(INFORMATION SYSTEM)
SUBMITTED BY
NAME :(VERMA PRAMOD)
UNDER THE GUIDANCE OF (Mr.MAHENDRA NAGLE)
AlamuriRatnamala
Institute of Engineering & Technology
Affiliated to
UNIVERSITY OF MUMBAI
Department of [] Management
Academic Year 2012 2014
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A PROJECT REPORT

ON

“REPORT ON E-BUSINESS’’

PROJECT WORK SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF

MASTER OF MANAGEMENT STUDIES

IN

(INFORMATION SYSTEM)

SUBMITTED BY

NAME :(VERMA PRAMOD)

UNDER THE GUIDANCE OF (Mr.MAHENDRA NAGLE)

AlamuriRatnamala

Institute of Engineering & Technology

Affiliated to

UNIVERSITY OF MUMBAI

Department of [] Management

Academic Year – 2012 – 2014

DEPARTMENT OF MANAGEMENT

CERTIFICATE

This is to certify that the dissertation/project entitled

______________________________ submitted by Mr. /Ms.

___________________ bearing Pin No._______________ on this ___ day of

______ 20__ in partial fulfilment of the requirements for the award of the Degree

of Master of Management Studies of University of Mumbai, is a bonafide work

to the best of my/our knowledge and may be placed

before the Examination Board for their consideration.

_____________________ ____________________

Mr. / Mrs. _______________ Mr. / Mrs. _______________

Internal Examiner External Examiner

______________________ _________________

Mr Nishant

Kaushik_______________ Mr. _______________

Dean-Academics Director

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide

of prof. “Mahendra Nagle”.

Coordinator at ARMIET college for M.M.S section who has been guiding

Force to my project “Report on E-Business ”.

I am also thankful to my all professors to their

Support and encouragement in finding out the appropriate data for this Project

report, without their thankless support and efforts, making this support would

have been impossible for me.

I would also thanks the whole respondent who

Provide me the best knowledge and for their help and cooperation Throughout

the project.

Pramod Verma

EXECUTIVE SUMMARY OF E-BUSINESSES

In looking over the challenges identified above, one certainly could ask, “So

what is really different about e-business?” Overall, the answer that firms have

faced most of the challenges identified in the past, and that this simply

represents the latest iteration of these challenges.

Organizations have faced the challenge of integrating autonomous businesses. A

Considerable literature has grown up around all of the problems in managing

projects.

Any technology-based firm must deal with developing people skills among their

Technical managers, be they engineers, financial analysts, or software

developers.

Managing across generations is certainly not a new issue. And both the job

churn and the ensuing talent shortage are inherent in any technological

revolution. Thus, again, what’s new? We argue that two factors distinguish

managing people in an e-business today from managing in a brick and mortar

business.

The first factor distinguishing e-business from traditional business is the

complexity of the problem.

What seems different about managing e-businesses today stems from the

Interaction of facing all of these challenges simultaneously.

While organizations may have faced each of these challenges before, they have

probably never faced so many challenges at the same time.

INDEX (TABLE OF CONTENTS)

SR.NO CONTENT PAGE NO

SHORT HISTORY OF E-BUSINESS

Despite the fact that e-business is a relatively new trend in the business sector, its brief history is filled with controversial events. The rapid growth of the popularity of the Web from 1995 was accompanied by a highly profitable period for e-business companies. Setting up a fully functional e-Business website was very easy and cost efficient and at that time it was thought to guarantee success and profits ( O’Connor and Galvin, 1998; Janenko, 2003). The number of e-businesses kept growing in an attempt for everybody to have a share from the profit pie. On the turn of the century, their number reached its peak and their profit opportunities and potential financial growth was capped. This led to the huge stock market collapse of many e-business companies which is known as dot.com bust. After a five year period where companies had to revaluated their strategic approach towards e-commerce, growth of e-businesses started to increase again, reaching double digit level through the

current period.

LIMITATIONS OF E-BUSINESS SYSTEM:-

The limitations of e-business can be classified as technological and non-

technological.

TECHNICAL LIMITATIONS OF ELECTRONIC OMMERCE:

 Lack of sufficient system is standards, reliability, security and communication protocols

 Not enough telecommunication bandwidth

 "The software development tools are still evolving and changing rapidly"

 Integrating the Internet and electronic commerce software with current databases and applications difficultly

 Additional cost to request special Web servers and other infrastructures, in addition to the network servers

 Possible problems of interoperability, that means some e-business software or applications does not fit with some hardware, or is incompatible with some operating systems or other components

OBJECTIVE OF E-BUSINESS:-

 Improve service.  Save time. -Time taken by customers. -Elapsed time for process.  Reduce process errors.  Reduce the cost of core service provision.  Free staff to provide value added services.  Improve morale -give people the tools and time they need

ADVANTAGES:-

The benefits of implementing E-Business tools is not so much in the use of technology, as in the streamlining of business processes and the ease in finding new markets. Some of the advantages include:

 quicker and easier communications.

 strengthened marketing capabilities and reach

 increased hours of operation (a website provides 24 hour 7 day information to existing and potential customers)

 access to broader information through research

 reducing the cost of doing business by lowering transaction costs and increasing efficient methods for payment, such as using online banking and reducing stationery and postage costs.

 the opportunities to adopt new business models and develop tailored customer support.

D) It helps the E-Businesses to convert visitors into customers.

E) It helps to determine whether online competitors can significantly Harm your business by providing some of the value you currently Offer customers in the traditional way. It helps the managers to improve the business by enhancing their functionalities as compared with their competitors.

LITERATURE REVIEW:

INFORMATION IS POWER

This is one of the most widely accepted statements and applies for every aspect of human activity. Internet is an unlimited pool of information and benefits anyone who uses it properly. According to Porter and Millar (1985) information gives competitive advantage to a company in three different ways: a) By changing industry structure and changing the rules of competition. b) By providing companies with new ways to outperform their competitors. c) By creating new businesses, even from within a company’s existing operations.

The authors continue by discussing the strategic significance that Information Technology has obtained for companies, by affecting the value chain, thus the technological and economic activities that a company performs to do business. Not only it transforms the value chain, but also transforms the product or the service that the company produces. Additionally, authors suggest five ways for Information Technology to be successfully implemented in business processes. This can be done by: a) Assessing the intensity of information. b) Determining the role that Information Technology will have in the industry structure. c) Understanding the ways that it can create competitive advantage for their companies. d) Investigating the possibilities of new businesses. e) Developing a strategic plan to take advantage of Information Technology.

HYPOTHESIS:

E-business offers buyers and sellers a new form of communication and provides an opportunity to create new marketplaces. Theoretical studies suggest in general that the development of e-business results in higher firm performance as a result of lower search and head-to-head comparison costs. However, there are a number of recent theoretical studies, which demonstrate that the growth of e-commerce may lead to monopolistic pricing behaviour so that firms engaging in e- commerce need not perform better compared to more Traditional enterprises. To date, there exists little empirical evidence on the impact of information technology on economic performance. This paper is the first that uses a large representative data set of Belgian firms to study empirically the impact of e-business on corporate performance.

OUR MAIN CONCLUSIONS CAN BE SUMMARIZED AS FOLLOWS:

(1) The penetration of the Internet in firms is high , however, the use of e-business is still

limited.

(2) It is especially the large firms that engage in ebusiness and mostly in e-procurement.

(3) E-business has no effect on total factor productivity in small firms , however, we find positive effects on performance of e-business in large firms.

COLLECTION OF DATA (PRIMARY & SECONDARY DATA)

Data source

Primary Secondary

Questionnaire Survey Observation Experimental

Internal

External

Internet (^) Published data

Sales records Marketing activities Cost information feedback

Newspaper Books Private studies

printed Electronic