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Presentation of digital business management course, Cheat Sheet of Marketing Business-to-business (B2B)

Related to business management course

Typology: Cheat Sheet

2022/2023

Uploaded on 12/04/2023

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S U B J E C T-
E N T R E P R E N E U R I A L
F I N A N C E
NAME- VIVEK KUMAR
- SEEMA
- GURWINDER KAUR
- HARJOBAN SINGH
- SUPREET SINGH
- NAAZDEEP KAUR
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S U B J E C T-

E N T R E P R E N E U R I A L

F I N A N C E

NAME- VIVEK KUMAR

  • SEEMA
  • GURWINDER KAUR
  • HARJOBAN SINGH
  • SUPREET SINGH
  • NAAZDEEP KAUR

S W O T A N A LY S I S

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a framework used to assess a company’s competitive position in the market and to develop strategic planning. Here’s a brief explanation of each component:

S T R E N G T H S

These are the things that your organization does particularly well, or in a way that distinguishes you from your competitors. Think about the advantages your organization has over other organizations. These might be the motivation of your staff, access to certain materials, or a strong set of manufacturing processes.

W E A K N E S S E S

These are the things that you might need to improve to be competitive. These might be things like poor quality products, high levels of debt, an inadequate supply chain, or lack of capital.

T H R E AT S

These are the external conditions that could damage your business’s performance. This could be things like increasing competition, lower demand for your product, or new regulations that make your current operations more expensive.

Remember, the aim of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace. It’s a way to think about how those four elements can work together, and how you can use that information to your advantage. For example, you might find a way to use your strengths to take advantage of opportunities, or you might see how you can overcome weaknesses that are preventing you from seizing opportunities. Similarly, by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward. If you look at what you do better than others, you can see how to take the best advantage of your opportunities.