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The Coca-Cola Company
Our business strategy, priorities, and leadership model
01
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Growth Stage 1 Growth Stage 2 Growth Stage 3
We have grown from one brand in one country to having a broad portfolio across multiple countries. Stage 3 Growth involves a portfolio of globally scaled brands and capabilities. To deliver Stage 3 Growth, we must operate with collaboration, digital literacy, a growth mindset, and an unparalleled results orientation.
We’re clear on how we will do this, through Loved Brands, Done Sustainably, For a Better Shared Future.
Stage 3 Growth:
Our purpose is to REFRESH THE WORLD AND MAKE A DIFFERENCE.
Loved
Brands
Done
Sustainably
For A Better
Shared Future
02
Maintaining focus and flexibility to successfully manage through the crisis.
Accelerating the strategy
Be the
Role Model
Set the
Agenda
Help People be
Their Best Selves
Achieving our purpose requires nurturing a culture that makes it possible. We believe that everyone at Coca-Cola has the capacity to lead, and everyone should be able to see some aspect of themselves within the leadership definition. Leaders at Coca-Cola Commit to: Be the Role Model, Set the Agenda, and Help People Be Their Best Selves.
Leadership:
The Coca-Cola Company
Our business strategy, priorities, and leadership model
