Moparexam22 - Customizing Essentials
Questions With Answers
You've successfully added Mopar rock rails and all-weather floor mats to Steve's new
Wrangler purchase. Which best practice should you follow next? - ANSWER- Contact
Steve the day after delivery and a few weeks later to see if he has questions.
Terry is in for a service visit in his Dodge Challenger. You notice he has an SRT hat and
a stack of automotive magazines in his back seat. Which vehicle aspect appears to be
important to Terry? - ANSWER- Performance
What does NOT indicate an off-road lifestyle for a customer? - ANSWER- Likes the
latest and greatest technology
When a customer says they are not interested in accessorizing their vehicle, which can
sometimes be the best response? - ANSWER- Fall silent and wait for the customer to
explain his or her rationale.
What accessory is typically associated with the performance customer lifestyle. -
ANSWER- Cold air intake kit
What can you do to better understand a customer's lifestyle and recommend products
that fit his or her needs? - ANSWER- Ask the right questions.
What is the best way to initiate an accessories sale to a Gladiator customer? -
ANSWER- Ask the customer questions to understand their interests, wants and needs.
Which is NOT a best practice for customer conversations? - ANSWER- Tell the
customer what you think is right for them.
Which can you use to show the off-road personalization options that could benefit a
Jeep 4xe buyer? - ANSWER- 4xe Dream Card
What accessory is typically associated with the comfort and convenience customer
lifestyle? - ANSWER- Cargo bins
Which question would you use to find out more about the lifestyle of a Chrysler Pacifica
customer? - ANSWER- So, how will you be using your Pacifica?
You can evaluate a customer's _____ to determine whether to try overcoming their
objection to buying an accessory. - ANSWER- body language
