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MKTG 351 CSUF Lebard Latest Update
Graded A+
Marketing Concept ✔✔a simple and intuitively ap- pealing philosophy that articulates a market orientation
Distinctive Capabilities ✔✔A successful company achieves a competitive advantage other firms cannot replicate by establishing a unique, distinctive character in the relationships it has
Societal Classification of Offerings ✔✔Based on the degree of immediate consumer satisfaction and long run consumer benefit
Product/market expansion grid ✔✔Company growth based markets/products (offers)
Forms of International Trade ✔✔1) inter-firm
2)Intra-industry
Intra-firm
Inter-industry
Theory of Comparative Advantage ✔✔specialization and free trade benefit all trading parties
two producers can both gain by specializing in production of item in which they have comparative advantage
Boston Consulting Group Grid ✔✔2 by 2 matrix with market grow (high/low) and market share (high/low)
Market Segmentation, Targeting and Positioning ✔✔The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.
Customer Relations Management ✔✔CRM - practices used to manage and analyze customer interactions
Consumer Goods Classification ✔✔Consumer/User Channels of Distribution
