Marketing Principle assignment 3, Schemes and Mind Maps of Marketing Management

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(tiem tap hoa) are recently reporting a decrease in revenue, but it is also the largest channel accounting for 80% of revenue (Cimigo 2019). Because of that, SPVB should focus and have a suitable strategy for this type of retailer in the future.

2. Marketing Environment (Macro-Environment): Demographic By the end of 2020, Vietnam has approximately 97. million people with ranks 15th in the world in terms of population size (World Bank). In addition, according to the age pyramid, the age group from 10 to 35 years old is accounting for a high proportion of the population structure of Vietnam. These statistics demonstrate that Vietnam is a potential market for the FMCG industry in general and SPVB in particular in terms of consumption and young labor. Technology: In recent years, e-commerce in Southeast Asia in general and Vietnam in particular is growing rapidly, especially during the Covid epidemic period when everyone is staying at home. In the near future, the e-commerce market in Vietnam will grow 300% from $ billion in 2021 to $39 billion in 2025 (VN Express). Along with the rise of e-commerce, the number of Internet users in Vietnam has increased rapidly from the early 2000s to the present. As of 2020, Vietnam has approximately 70% of the population using the Internet (WorldBank) and it is predicted that this number will continue to grow in the future. Therefore, the e-commerce market is also a potential market for Suntory PepsiCo Vietnam in the near future. 3. SWOT (SO): STRENGTHS OPPORTUNITIES