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For over 40 years, Seagate Technology has been a values-driven organization.
The way we conduct business stems from the ethos of global citizenship and our
corporate values—Integrity, Inclusivity, and Innovation. This statement outlines
Seagate’s marketing ethics.
Seagate is committed to meeting the highest ethical and legal standards while addressing our customer requirements.
Underlying our marketing ethics is a dedication to foster our customers’ fully informed choice. We are equally committed to providing our shareholders with transparent and timely information. The two ethical obligations—to customers and to shareholders— are not mutually exclusive. Our state-of-the-art solutions enable humanity to flourish by harnessing
the datasphere. These in-demand offerings, when marketed ethically, enable us to satisfy both customers and shareholders.
At Seagate, integrity plays a role not just when it comes to human and material resources, product development, quality assurance, and sales, but also in the way the story of the brand is told.
In order to tell this story with integrity, Seagate’s employees rely on the following guidelines.
Innovation Inclusion
DISCOVERY AGILITY SOLUTIONS RESPECT^ SAFETY^ SHARED SUCCESS
Seagate Values
Integrity
PEOPLE PLANET PROFIT
Code of Conduct
Marketing Ethics Policy
General Principles
In its marketing practices, Seagate chooses to:
Clearly and accurately represent its products, services, and terms and conditions.
- We adhere to the U.S. Federal Trade Commission regulations concerning truth in advertising and to the International Consumer Protection and Enforcement Network’s declaration that “consumers in the digital economy are entitled to know what they are getting and on what basis.”
- We are committed to avoiding deception in any form: omission, misrepresentation, or misleading practice.
- We refrain from puffery. Our goal is to deliver products and services as depicted by marketing communications and avoid any deception regarding products, pricing, communications, and product delivery.
- We do not plagiarize the work of others.
- We are upfront with consumers regarding paid endorsements by media, review sites, and influencers.
Enact policies, procedures, and practices that protect customer privacy.
Our business has been built around enabling our customers to derive maximum value from data. Our policies around data privacy, data governance, data transparency, and data’s proper classification and treatment ensure compliance with laws and regulations as well as agreements we enter into. All customer data- related policies can be easily accessed.
- We are committed to never exploiting our customers’ data.
- We do not misuse that data, using it only in accordance with our data privacy policy and any customer-provided directions.
Comply with laws and regulations in each country and state where we conduct business. In addition, Seagate fulfills the self-regulatory obligations or programs into which we voluntarily entered.
Deliberately apply standards of fairness and transparency with regard to our competitors. We refrain from tactics intended to attack or undermine our competitors. While one purpose of marketing is to create competitive advantage, Seagate sets limits to how it can be forged.
We choose not to:
- Plant negative reviews of our competition in social media or any other forums.
- Incentivize reviewers to shed negative light on our competition.
- Generate other negative publicity about our competitors’ products or business strategy, whether covertly or overtly.
Promote inclusivity of representation among those who speak on behalf of our brands.
We welcome diversity of identity and diversity of thought.
Among other traits, Seagate does not discriminate based on:
- gender
- ethnicity
- age
- sexual orientation
- LGBTQ identities
- ancestry
- physical abilities
- religious affiliation or its absence
- political beliefs
