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The Market Power of E-COMMERCE "{ga) What is E-commerce? weqeee E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. SHOPEE Shopee Pte. Ltd., doing business as Shopee, is a Singaporean multinational technology company specialising in e-commerce. It is a subsidiary company of Sea Limited. It was launched in 2015 in Singapore, before its global expansion. Shopee.ph ranked number 1 and is the most visited Marketplace website in Philippines in July 2023. Shopee OF LAZADA Lazada is another prominent e-commerce platform that operates in Southeast Asia, particularly in countries like Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. It was founded in 2012 by Rocket Internet . In 2016, it was acquired by Alibaba Group, which further strengthened its position in the e-commerce market. How did they acquire their market power? Shopee acquired its market power by focusing on user-friendly features, innovative marketing strategies, and attracting a large customer base through promotions and discounts. Lazada acquired its market power through strategic partnerships, strong marketing campaigns, and offering a wide range of products at competitive prices. TikTok Shop gained market power by leveraging its massive user base and integrating shopping features directly into the app, making it easy and convenient for users to discover and purchase products. How did they manifest their market power? Shopee has manifested its market power through user-friendly interfaces, a mobile-focused approach, and engaging marketing Campaigns. Lazada has established market power by offering a wide product range, facilitating cross-border trade, and investing in logistics and fulfillment services. TikTok has harnessed its market power by integrating social commerce features, leveraging influencer marketing, and providing personalized product recommendations. E-commerce companies with market power can alter prices dynamically based on factors such as demand, competition, and supply. Shopee, Lazada, and TikTok Shop have the ability to set and adjust prices on their platforms. However, it's important to note that the final price of a product is determined by the individual sellers or brands on these platforms. Is there an instance wherein there is a need for government intervention because of their market power? Instances where government intervention might be necessary due to e-commerce market power include concerns about antitrust violations, unfair competition, data privacy Qe i350 525 corse protection. 
