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Insights from a career spanning 35 years, sharing lessons from past business downturns and strategies for future success. Topics include the importance of being prepared, adaptability, communication, and staying true to your purpose.
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- KARL MARX
In my 35 years’ career, I saw 5 minor / major downturns… **1) Be cautious when pushing the envelope…
Don’t undo years of painstaking effort trying to keep your feet from getting wet in the downturn…Sometimes the survival strategy demands wet feet… 1) People / Processes / Policies – Hold them very tight
Don’t weigh down anchor in choppy seas during an economic downturn… 1) Purge / Prune / Throw dead weight out / Be lean & competitive
Leverage is good, but cash is golden… **1) Build businesses that are sustainable – quarter agnostic
Build an efficient management team, but never lose sight of leaders **1) Groom them and give them a free run
Most efficient boom-phase businesses are myopic **1) When in a downturn, don’t ignore to question your business model
8. When in a dark room with an elephant, switch on the light…
Downturns inevitably end, and when they do end, deploy all the firepower 1) A good start is a game won…
Downturns present unique challenges and opportunities…Find your own downturn-busting formula… 1) Don’t take anyone’s word as gospel truth…including this presentation!!!
Strategies for Future
@ For today’s corporate leaders, the turbulence in everything - from GDP growth to commodity prices to the pace of product innovation is more extreme than anything they have known before The period between the mid-1980s and mid-2000’s was one of relative calm – unprecedented stability, growth and prosperity But since the financial crisis of 2007/2008, volatility has returned to historic highs and it’s clear that after a period of calm, the storms are back @ Sir Isaac Newton
In the past, companies developed strategies and created a step-by-step process to execute Today, leaders need a more iterative approach that lets them respond to the sheer pace of change and number of sources of disruption Today we don’t have the luxury to sit back in an ocean liner; it’s more about manoeuvring in a speed boat! It’s a process of experimentation and failure that gets successful innovators through challenges Being agile is good but not sufficient; you need other characteristics too, to steer a path through these uncharted waters
The first of these is a kind of resilience and robustness, an ability to absorb shocks Large corporations are often written off as lumbering dinosaurs; they need to be more as saltwater crocodiles They might look like dinosaurs but once they move, they move They can go for a year without eating but when the opportunity is there, they’ll snap it up Charles Darwin’s theory of “survival of the fittest” is most apt for companies – when a downturn hits, not all companies are equally affected