1. What is Omni-channel relation? Distinguish Omni-channel and Multi-channel relation.
2. Distinguish PR and Marketing.
3. “The art of marketing is the art of brand building. If you are not a brand, you are
commodity. Then price is everything and the low-cost producer is the only winner” -
How do you understand about this saying?
4. “Authentic marketing is not the art of selling what you make but knowing what you
make” – How do you understand about this saying?
5. Analyze the advantages of word of mouth marketing. Give an example about word
of mouth marketing.
6. Why do businesses need integrated marketing communication?