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It is a reading exercise in the course, Exercises of Business English

Vietnam Academy of FinanceBusiness English

Thế reading exercise of Huong for 2 years student

Typology: Exercises

2023/2024

Uploaded on 03/21/2025

nguyen-thi-minh-phuong-3
nguyen-thi-minh-phuong-3 🇻🇳

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bg1
Reading
Unit 1: Companies
A matter of choice -> choice matter
- What is workhorse of capitalism
the join-stock companies
- What is the driving force of changes that are taking place in the corporate
world (3) global competition
- What are 3 types of companies (4 5 6)
- What are the driving forces that constitute the environment where
companies operate (7)
choices from different group of people/ consumers’ choices/ producers’
choices/ Shareholders’ choices
- Why does the author believe that choices will play a vital role in determining
the company’s structure
- What is the key of survival of company in the future
Companies of the future has to be very flexible in order to adapt to the
changing environments.
pf3
pf4

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Reading

Unit 1: Companies

A matter of choice -> choice matter

- What is workhorse of capitalism the join-stock companies **- What is the driving force of changes that are taking place in the corporate world (3) global competition

  • What are 3 types of companies (4 5 6)
  • What are the driving forces that constitute the environment where companies operate (7)** choices from different group of people/ consumers’ choices/ producers’ choices/ Shareholders’ choices **- Why does the author believe that choices will play a vital role in determining the company’s structure
  • What is the key of survival of company in the future** Companies of the future has to be very flexible in order to adapt to the changing environments.

Unit 3: Strategy

  • What is the Nike’s strategy Nike Goddess that help Nike target female customers.
  • What is the driving force of the launch Nike Goddess The driving force of Nike Goddess is competition,
  • What is Nike’s strategic objective Double its sale to woman by the end of the year.
  • Changes that company has to make The company reached their goals by making changes in designing, selling and communication.( Production cycle: shortening production cycle to keep up with fashion trends)
  • What are human resources for Nike goddess A diverse team of people with diff background, seniority to improve aspiration

Unit 6: Marketing

  • How do companies manipulate people into buying their brands? By saying that their brand will bring values to customers More desirable life style
  • Why were it easier to build a brand in the past than in present? Low competition and little regulation
  • nearly half of all US colleague students have taken marketing courses and “know the enemy”. What does enemy means? Marketers. Advertising, sale pitches because consumers are bombarded with choices
  • “shooting down advertising has become a kind of sport” means? They are no longer believe in advertising messages. It’s a kind of entertainment Advertising has become ineffective so
  • What will the brands of the future stand for? Stand for product quality, desirable life style, responsibility
  • What does it mean by project an image of social responsibility Brands of Companies have to show that they want to share responsibility with customers and when someone buying the brand, they are attached with that values.