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Activity Market Size & Participation Rate Market Trends/Growth Potential Potential Yield Role as a Travel Motivator Market Needs and Expectations (To be used in Product Assessment) Majority of the people in Bukidnon utilizes different forms of tranporation. 83% of the total population in the Province of Bukidnon use buses as mode of transportation. -Emerging or Popular Destinations -Expansion of Routes -Infrastructure development
- Operational efficiency -Customer Satisfaction -Sustainability inspire individuals to embark on transformative journeys by uncovering diverse destinations, fostering and showcasing the enriching experiences that await exploration -seeks a bus company that prioritizes convenience, safety, and sustainability, offering seamless digital booking options, punctual and reliable services Scores Scores
TEMPLATE 1: SUMMARY OF MARKET INFORMATION
Activity Competitive Strength/Unique Selling Propositions/Quality of Resources/Comparison to Elsewhere State of Market Readiness/What’s Happening Now Barrier and Challenges Willingness/Capacity of Industry and Stakeholders to Work Together
- Changing Demographics -Health and Safety Concerns -Fuel Price Fluctuation Scores
TEMPLATE 2: SUMMARY OF PRODUCT ASSESSMENT FOR (ACTIVITY)
TEMPLATE 3: IDENTIFIED NEEDS TO MAKE THE DESTINATION MARKET READY
FOR: (activity)
is essential for addressing passenger inquiries and concerns. Opportunity: Train staff to deliver exceptional customer service, both onboard and through online platforms, fostering positive interactions and loyalty.
- Local Partnerships and Experiences: Need: Passengers are increasingly interested in authentic local experiences. Opportunity: Collaborate with local businesses and attractions to offer unique experiences, creating a holistic travel package that goes beyond the journey itself. loyalty programs or discounts for frequent travelers. Facilities and Support Services Infrastructure Workforce Training and Professional Development Making it easy to buy
TEMPLATE 6: ACTION PLAN FOR (ACTIVITY)
Priority Needs and Opportunities Actions Partners Priority and Timing Resource Needs and Source Actions Progress Made Still to be Done Issues/Challenges Modification Proposed
TEMPLATE 7
TRACKING RESULTS FOR: _________________________________
Date: ___________________
