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Email Usage Stats: Accounts, Checking Frequency, and Mobile Trends, Cheat Sheet of Law
Statistics on the number of email accounts, the frequency of checking emails, and trends in mobile email usage. It also discusses the benefits of using email for collecting information and the importance of effective email marketing campaigns. References are included for further research.
Typology: Cheat Sheet
2023/2024
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Download Email Usage Stats: Accounts, Checking Frequency, and Mobile Trends and more Cheat Sheet Law in PDF only on Docsity!
How Many Email Accounts Are There?
- Since some users have multiple email
accounts (1.75 on average), there are
more email accounts than there are
users.
- The mailboxes commanded by these
users were calculated to number
around 4.4 billion in 2015, which is up
from 2.9 billion in 2010 and about
3.3 billion in 2012.
Reference: Tschabitscher, Heinz (2018). How many email users are there? Retrieved from: https://www.lifewire.com/how-many-email-users-are-there-1171213. Accessed March, 7, 2019
How Often Do You Check Your Email?
What about you? How often do you check your email?
- Each day, the average office worker receives 121 emails and sends out 40.
- Eighty-six percent of professionals name email as their favorite mode of communication. Van Rijn, Jordan (2019). The Ultimate Mobile Email Statistic Overview. Retrieved online: https://www.emailmonday.com/mobile-email-usage-statistics/. Accessed March, 7th, 2019
Mobile Email
- Sixty-six percent of email is read on mobile devices.
- Thirty-three percent of mobile users say they've read an email based on its subject line.
- 71.2% say that if an email comes from a business and it doesn’t look good they will delete it.
- 16.3% of mobile users say they will unsubscribe from a company if there mobile email doesn’t look good.
- It’s important to consider the presentation and design of mobile email
Email Marketing Campaign
There are many studies on what makes an effective Email Marketing Campaign. Here are statistics on what people like to see coming into their inbox. Watch the Video On How to Enhance an Ecommerce Business by using Email & Read the Article on Do’s & Don’t of Email Marketing Van Rijn, Jordan (2019). The Ultimate Mobile Email Statistic Overview. Retrieved online: https://www.emailmonday.com/mobile-email-usage-statistics/. Accessed March, 7th, 2019