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This is a thesis submitted by Hanung Budiarti in partial fulfillment of the requirements for the Degree of Sarjana Sastra (S.S.) in English Language at Dian Nuswantoro University in 2013. The thesis analyzes the genre of brochures from Stanford University. It includes acknowledgments, dedication, and a conclusion with suggestions. The thesis is approved by the Board of Examiners and the Dean of the Faculty of Humanities.
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Submitted in partial fulfillment of the requirements for the Degree of Sarjana Sastra (S.S.) in English Language
By: HANUNG BUDIARTI C11.2009.
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This thesis has been approved by Board of Examiners, Strata 1 Study Program of English Language, Faculty of Humanities, Dian Nuswantoro University on September 18th, 2013.
Board of Examiners Chairperson First Examiner
Sunardi, S.S., M.Pd. Achmad Basari, S.S., M.Pd.
Second Examiner Advisor
Setyo Prasiyanto Cahyono, S.S., M.Pd. Drs. A. Soerjowardhana, M.Pd.
Approved by: Dean of Faculty of Humanities
Achmad Basari, S.S., M.Pd.
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I dedicate this thesis especially to:
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Semarang, September 18th, 2013
Hanung Budiarti
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PAGE OF TITLE ........................................................................................... i
PAGE OF APPROVAL .................................................................................. ii
STATEMENT OF ORIGINALITY................................................................. iii
MOTTO.......................................................................................................... iv
DEDICATION................................................................................................ v
ACKNOWLEDGMENT ................................................................................. vi
TABLE OF CONTENTS ................................................................................ viii
LIST OF FIGURE .......................................................................................... xi
LIST OF TABLE ............................................................................................ xii
ABSTRACT ................................................................................................... xiii
CHAPTER I INTRODUCTION ................................................................ 1
1.1 Background of the Study ............................................ 1 1.2 Statement of the Problem ............................................ 4 1.3 Objective of the Study ................................................ 4 1.4 Scope of the Study ...................................................... 5 1.5 Significance of the Study ............................................ 5 1.6 Thesis Organization .................................................... 5
CHAPTER II REVIEW OF RELATED LITERATURE ............................ 7
2.1 Text ............................................................................ 7 2.2 Text and Context ........................................................ 9 2.3 Context of Culture ...................................................... 10
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Figure 2.1 Genre as parts of language source Macken ..................................... 8
Figure 2.2 Category of genre source Anderson and Kathy’s ............................ 8
Figure 2.3 Macken range of genre ................................................................... 13
Figure 2.4 Genre as context of culture source Eggins ..................................... 13
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This thesis presents Genre Analysis of Stanford University Brochure. It has three objectives. First, it is aimed at finding out the social function, the secondfinding out the schematic structure and the last finding out the linguistic features on the brochure of Stanford University. The data were analyzed using descriptive method. The researcher followed some steps to analyze the data, namely: reading all the texts of the brochures, segmenting sentences into clauses, describing the social function, schematicstructure, and linguistic features, and the last one is drawing the conclusion.
The results of the analysis on Stanford University Brochure show that the two brochures, the social function is to inform and promote the program of Stanford University. The dominant schematic structures in the brochures made by Stanford University areproduct ^ Justifying the product Headlines ^ Supplementary information ^ Introduction the ^ Establishing credentials ^ Reader Attraction ^ TargetingInformation ^ Value of the product ^ Soliciting response the market ^ Describing the product ^ User. Relational and Material process endorsement ^ Additional become the dominant process because the process describes processes of being and doing.Relational process has function to give information about the program, and it gives appeal for participant to take this program. Material process has function to persuade and attract people to join this program.most dominant tense. The declarative and imperative mood types are used in each The researcher covers that simple present tense is the brochure.
Keywords: brochure, Stanford, social function, schematic structure, linguisticfeatures
