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Fundamentals of E-Commerce, Exercises of Fundamentals of E-Commerce

It's a worksheet on Fundamentals of E-Commerce

Typology: Exercises

2024/2025

Uploaded on 03/18/2025

abhishek-mishra-46
abhishek-mishra-46 🇻🇳

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Group Members: ____________________
Activity-Shopping for Shoes
1. Your present pair of athletic shoes is too small. You need to purchase a new pair. Circle
the type of athletic shoe you need.
Women’s running shoe Men’s running shoe
Women’s basketball shoe
Men’s basketball shoe Women’s soccer shoe
Men’s soccer shoe Women’s volleyball shoe
Men’s baseball shoe
Other (write the type of shoe on the line below)
OTHER:
2. After you have selected the type of shoe you want, rank your brand preference by
placing a 1 on the line next to your first choice, 2 for your second choice, and so on until
you have ranked all brands listed. There is a blank space to fill in with a favorite brand of
your own.
Adidas____ Puma____ New Balance____ Nike____ Skechers ____ Other: ____
3. What influenced your ratings?
4. One factor that influences consumer spending decisions is price. Use the following
websites listed below and write the price of shoes next to the brand name in question
two.
http://www.adidas.com/
https://us.puma.com/us/en
http://www.nbcloseouts.com/
http://www.nike.com/
https://www.skechers.com/
http://www.alibaba.com.com/
http://www.shopee.vn//
5. Using the price information rank the brand names again.
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Group Members: ____________________

Activity-Shopping for Shoes

  1. Your present pair of athletic shoes is too small. You need to purchase a new pair. Circle the type of athletic shoe you need. Women’s running shoe Men’s running shoe Women’s basketball shoe Men’s basketball shoe Women’s soccer shoe Men’s soccer shoe Women’s volleyball shoe Men’s baseball shoe Other (write the type of shoe on the line below) OTHER:
  2. After you have selected the type of shoe you want, rank your brand preference by placing a 1 on the line next to your first choice, 2 for your second choice, and so on until you have ranked all brands listed. There is a blank space to fill in with a favorite brand of your own. Adidas____ Puma____ New Balance____ Nike____ Skechers ____ Other: ____
  3. What influenced your ratings?
  4. One factor that influences consumer spending decisions is price. Use the following websites listed below and write the price of shoes next to the brand name in question two. http://www.adidas.com/ https://us.puma.com/us/en http://www.nbcloseouts.com/ http://www.nike.com/ https://www.skechers.com/ http://www.alibaba.com.com/ http://www.shopee.vn//
  5. Using the price information rank the brand names again.

Adidas____ Puma____ New Balance____ Nike____ Sketchers ____ Other: ____

  1. Did your rankings differ?
  2. If there is little difference in price, on what do consumers base their decisions?

Traditional or E-Marketing

Identify whether the marketing communication media presented below are the traditional or e-marketing communication type. If the media is identified as traditional, provide ideas on how it can be adopted to e-marketing communications and write suggestions in the right hand column. If the media is identified as e-marketing communications, write how that media will accomplish specific marketing activities. Media Media Type Marketing Activities

Yahoo website

Traditional 🗆 E-Marketing 🗆

Vodafone 4G mobile

portal

Traditional 🗆 E-Marketing 🗆

TVB Channel

Traditional 🗆 E-Marketing 🗆

Milk Magazine

Traditional 🗆 E-Marketing 🗆

Adobe Acrobat

document downloaded

from the Internet

Traditional 🗆 E-Marketing 🗆