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Final Project: Multi-Cultural and Transnational Management, Cheat Sheet of Business Economics

This final project delves into the intricate and vital aspects of multi-cultural and transnational management in today's interconnected global economy. As businesses increasingly operate across borders, understanding and effectively managing diverse cultural landscapes and geographically dispersed operations are paramount for success.

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2022/2023

Uploaded on 06/08/2025

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VNU UNIVERSITY OF ECONOMIC AND BUSINESS
Faculty of international business and economic
FINAL ASSIGNMENT
COURSE
MULTI-CULTURAL AND TRANSNATIONAL MANAGEMENT
(INE 3223 E*)
Instructor: MA. Nguyen Thi Phuong Linh
Name of student: Nguyen Van Duong
Date of birth: 28/05/2003
Student ID: 21050825
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VNU UNIVERSITY OF ECONOMIC AND BUSINESS

Faculty of international business and economic FINAL ASSIGNMENT COURSE MULTI-CULTURAL AND TRANSNATIONAL MANAGEMENT (INE 3223 E) Instructor: MA. Nguyen Thi Phuong Linh Name of student: Nguyen Van Duong Date of birth: 28/05/2 003 Student ID: 21050825*

Course: Multi-Cultural and Transnational Management (INE 3223 E) Student* Name (Student ID):210508 25 Number of page …… 34. (Excluding Title page, Table of Contents, and Appendices) Module instructor MA. Nguyen Thi Phuong Linh Date of submission 3/1/ Plagiarism statement “I confirm that this assignment is entirely my own work and has not been submitted in full or in part for any other course within or outside UEB. I confirm that all references are duly acknowledged.” Signature: Duong

PART I : ESSAY QUESTIONS (3 points) In the current era of globalization, how does cultural diversity impact management activities in general? Utilizing the cultural dimensions' methods learned in this course, analyze and provide examples of their influence on management activities. Additionally, offer recommendations if deemed necessary Answer: In the dynamic and interconnected world of contemporary business, the impact of cultural diversity on management activities has become a pivotal factor for organizational success. As companies expand their global reach and teams become more diverse, understanding and effectively navigating cultural differences are fundamental to achieving effective leadership, collaboration, and overall organizational excellence.From communication strategies and decision-making processes to leadership styles and organizational culture, the significance of acknowledging and leveraging cultural diversity cannot be overstated. By exploring these dimensions, we gain valuable insights into how businesses can harness the strengths embedded in a diverse workforce to thrive in today's multicultural environment. Consequently let's embark on a journey to unravel the intricate dynamics of cultural diversity and its profound implications for modern management practices. 1.1.Hofstede’s division methods In 1980,Dutch researcher Geert Hoftede identified four original,and later two additional dimesions of culture that helps explain how and why people from various cultures behave as they do.The original four dimensions that

Hofstede examined were (1) power distance, (2)uncertainty avoidance,(3) invidualism and (4)masculinity.Futher research by Hofstede led to the recent identification of the fifth and sixth cultural dimensions:(5) time orientation,identified in 1988 and (6) indulgence versus restraint,identified in 2010 1.1.1.Power distance: Power distance is “the extent to which less powerful members of institution and organizations accept that power is distributed unequally”.Countries in which people blindly obey the orders of their superiors have high power distance.In many societies,lower – level employees tend to follow orders as a matter of procedure.In societies with high power distance,however,strict obedience is found even at the upper executive with a PhD from a prestigious U.S university. The effect of the dimension can be measured in a number of way.For example,organization in low power distance countries generally will be decentralized and have a flatter organization structures.These organizations also will have a smaller proportion of supervisory personnel and the lower strata of the workforce often will consist of highly qualified people.By contrast,organizations in high power distance countries will tend to be centralized and have tall organization structures.Organizations in high power distance countries will have a large propotion of supervisory personnel,and the people in the lower levels of the structure often will have low job qualification.This latter structure encourages and promotes unequality between people at different levels. For instance, consider a multinational company operating in both a high power distance culture (e.g., Malaysia) and a low power distance culture (e.g., Sweden). The company is implementing a new organizational strategy that requires input and cooperation from various departments.

  • High Power Distance Culture : In the Malaysian branch, where there is a high power distance culture, there might be a strong acceptance of

1 .1.2.Uncertainty avoidance Uncertainty avoidance is the extent to which people feel threatened by ambigiuous situations and have created beliefs and institutions that try to avoid these.Countries populated with people who do not like uncertainty tend to have a high need for security tend and a strong beliefs in experts and their knowledge;examples include Germany,Japan and Spain.Cultures with low uncertainty avoidance have people who are more willing to accept that risks are associated with the unknown and that life must go on in spite of this.Examples include Denmark and Great Britain. The effect of this dimension can be measured in a number of ways.Countries with high uncertainty avoidance have a great deal of structuring of organizational activities ,more written rules,less risk taking by managers,lower labor turnover,and less ambitious employees. Low uncertainty avoidance societies have organization settings with less structuring of activities,fewer written rules,more risk taking by managers,high labor turnover,and more ambitious employee.The organization encourages personnel to use their own initiatives and assume responsibility for their actions For example,imagine a multinational company with subsidiaries in both a high uncertainty avoidance culture (e.g., Japan) and a low uncertainty avoidance culture (e.g., Denmark). The company needs to make a strategic decision about entering a new and innovative market.

  • High Uncertainty Avoidance Culture: In the Japanese subsidiary, where there is a high level of uncertainty avoidance, managers and employees may prefer a more cautious and thorough decision-making approach. They may be inclined to gather extensive data, conduct detailed market research, and seek consensus among team members before making a decision. The focus would be on minimizing uncertainty and ensuring a well-structured plan.
  • Low Uncertainty Avoidance Culture: In the Danish subsidiary, characterized by a low uncertainty avoidance culture, there might be a greater willingness to embrace ambiguity and take risks. Managers

may be more open to experimentation, adaptable to changes, and comfortable making decisions even with incomplete information. The emphasis could be on agility and flexibility, with a tolerance for the uncertainty inherent in exploring new markets. Impact on Management:

  • High Uncertainty Avoidance: Decision-making may take longer, involve more stakeholders, and be characterized by a desire for comprehensive information and clear plans. Managers might prioritize stability and structure.
  • Low Uncertainty Avoidance: Decision-making may be faster, more adaptive, and willing to take calculated risks. Managers might be more comfortable with ambiguity and may focus on being responsive to changing market conditions. Recommendation: To effectively manage the impact of uncertainty avoidance on decision- making processes, multinational companies should develop strategies that balance the need for thorough analysis in high uncertainty avoidance cultures with the flexibility and adaptability required in low uncertainty avoidance cultures. This may involve creating diverse decision-making teams, providing training on cross-cultural communication, and fostering a corporate culture that values both stability and innovation. 1.1.3.Invidualism vs Collectivism Invidualism is the tendency of people to look after themselves and their immediately family only.Collectivism is the tendency of people to belong to groups or collectives and to look after each other in exchange for loyalty For example, Consider a multinational company with subsidiaries in both individualistic cultures (e.g., the United States) and collectivistic cultures
  • Team cohesion is emphasized, and there may be a greater emphasis on long-term relationships. Recommendation: To navigate the impact of individualism and collectivism on decision- making, the multinational company should foster a balanced approach. This may involve incorporating elements of both individual initiative and group collaboration. Cross-cultural training for managers can help them understand and appreciate the different cultural approaches to decision-making, fostering a more inclusive and effective decision-making process within the organization 1.1.4.Masculinity and Femininity Masculinity is defined by Hofstede as a situation in which the dominant values in society are success,money and things.Hofstede measured this dimension on a continuous ranging from masculinity to femininity.Contrary to some stetotypes and connotations,femininity is the term used by Hofstede to describe a situation in which the donminant values in society are caring for others and the quality of life Countries with high masculinity index,such as the Geramic countries,place great importance on earnings,recognition,advancement is defined in terms of recognition and wealth.The workplace is often characterized by high job stress,and many managers believe that their employees dislike work and must be kept under some degree of control.The school system is geared toward encouraging high performance.Young men expect to have careers,and those who do not often view themselves as failures.Historically,fewer women hold higher level jobs,although this is changing.The school system is geared toward encouraging high performance. Countries with a low masculinity index (Hofstede’s femininity dimension),such as Norway,tend to place a great importance on cooperation,a friend atmosphere,and employment security.Individuals are encouraged to be

group decision makers,and achievement is defined in terms of layman contacts and the living environment.The workplace tends to be characterized by low stress,and managers give their emploees more credit for being responsible and allow them more freedom.Culturally,this group prefers small-scale enterprises,and they place greater importance on conservation of the environment.The school system is designed to teach social adaptation.Some young men and women want careers;others do not.Many women hold higher level jobs and do not find it necessary to be assertive. For instance, Consider a global technology company with offices in countries that exhibit varying degrees of masculinity and femininity in their cultural values, such as the United States (masculine) and Sweden (feminine). The company is in the process of selecting a new CEO. Masculine Culture: In the U.S. office, where a more masculine culture prevails, the leadership style may be characterized by assertiveness, competition, and a focus on individual achievements. The CEO is expected to demonstrate strong, decisive leadership, make bold decisions, and emphasize financial success and market dominance. The work environment may prioritize clear hierarchical structures and direct communication. Feminine Culture: In the Swedish office, where a more feminine culture is predominant, the leadership style may be characterized by collaboration, consensus-building, and a focus on the well-being of employees. The CEO is expected to be empathetic, inclusive, and concerned with maintaining a positive work environment. Decision-making may involve seeking input from the team, and there may be a flatter organizational structure with an emphasis on work-life balance. Impact on Management Activities: Masculine Culture:

quick results and do not tend to save for the future.Asian cultures primarily long – term orientation.Countries with a high long- term orientation index include Japan,Chinese and Indonesia.In these cultures,individuals are persistent,thrifty with their money,and highly adaptable to the way that situation are handled.Additionally,people in long term- oriented cultures are more likely to believe that there are multiple truths to issues that arise rather than just one absolute answer For example, Consider a scenario where a multinational construction company is undertaking a large infrastructure project with teams in two countries – Germany (a culture characterized by a high preference for long- term orientation) and the United States (a culture with a more short-term orientation). High Long-Term Orientation (Germany): In Germany, where there is a strong inclination toward long-term orientation, the project management activities may prioritize thorough planning, risk assessment, and a focus on sustainable outcomes. The project timeline is likely to be extended to accommodate detailed preparations, extensive consultations, and a comprehensive evaluation of potential challenges. Long- term relationships with stakeholders, suppliers, and partners are valued, and decisions are made with an eye on the project's impact over the years. High Short-Term Orientation (United States): In the U.S., where there is a tendency toward short-term orientation, project management activities may be more agile and focused on immediate results. The emphasis is on efficiency, quick decision-making, and meeting short- term milestones. There may be a greater acceptance of change and a willingness to adjust plans rapidly based on immediate project needs or market conditions. The project timeline is optimized for quick turnaround, and success is often measured by immediate project outcomes. Impact on Management Activities:

  • High Long-Term Orientation:
  • Planning is meticulous, with a focus on long-term sustainability.
  • Decision-making involves careful consideration of future consequences and impacts.
  • Relationships are built for the long haul, emphasizing trust and mutual commitment.
  • High Short-Term Orientation:
  • Planning is more flexible, adapting to short-term needs and changing circumstances.
  • Decision-making is geared toward achieving quick results and immediate project success.
  • Relationships are transactional, focusing on immediate project needs and outcomes. Recommendation: To effectively manage the impact of time orientation on the construction project, the multinational company should adopt a balanced approach. This may involve creating a project management strategy that combines the thorough planning and sustainability focus of a long-term orientation with the agility and adaptability characteristic of a short-term orientation. Cross- cultural communication and understanding time orientation preferences are essential components of successful project management in a diverse and global context. 1.1.6. Indulgence versus Restraint Based on research related to relative happiness around the world.Hofstede’s most recent dimension measures the freedom to satisfy one’s natural needs and desires within a society.Indulgent societies encourage instant gratification of natural human needs ,while restrained cultures regulate and control behaviors based on social norms
  • Recognition and rewards may be tied to team performance rather than individual achievements.
  • Management may emphasize adherence to established procedures and guidelines. Recommendation: To manage the impact of indulgence vs. restraint on employee benefits policies, the multinational technology company may need to strike a balance. This could involve tailoring benefits packages to align with the cultural expectations of each country. For example, in the U.S., offering flexible working arrangements and diverse individual-focused benefits might be emphasized, while in Japan, a benefits structure reinforcing job security and team-oriented rewards may be more suitable. Understanding and respecting cultural nuances related to indulgence and restraint contribute to effective talent management strategies in diverse cultural contexts. 1.2.Trompenaars’s division method In 1994 ,another Dutch researcher,Fons Trompenaars,expanded on the research of Hofstede and published the results of his own ten-year study on cultural dimesions 1 .2.1. Universalism vs Particularism Universalism is the belief that ideas and practices can be applied everywhere without modification.Particularism is the belief that circumstances dictate how ideas and practices should be applied.In cultures with high universalism,the focus is more on formal rules than on relationships,business contracts are adhered to very closely,and people believe that “a deal is a deal”.In cultures with high particularism,the focus is more on relationships and trust than on formal rules.In a paricularist culture,legal contracts often

are modified,and as people get to know each other better,they often change the way in which deals are executed. For instance, Consider a multinational manufacturing company with operations in two culturally distinct countries – Germany (a culture with a higher inclination toward universalism) and China (a culture with a higher inclination toward particularism). The company is developing a standardized performance evaluation system for its global teams.

  • High Universalism (Germany): In Germany, where there is a preference for universalism, there may be a standardized and objective performance evaluation system in place. Employees are assessed based on clearly defined criteria and measurable outcomes. The focus is on equal treatment and adherence to predetermined standards. Compensation, promotions, and recognition are tied to universally applicable metrics such as individual performance against key performance indicators (KPIs) and established benchmarks.
  • High Particularism (China): In China, where there is a higher inclination toward particularism, the performance evaluation system may be more context-specific and flexible. Individual performances may be assessed considering the unique circumstances and contributions of each employee. Factors such as relationships, loyalty, and personal circumstances may influence performance evaluations. There could be a greater emphasis on personalized feedback and consideration of individual needs in the evaluation process. Impact on Management Activities: High Universalism:
  • Management activities involve a focus on standardized processes and objective evaluation criteria.
  • Decision-making in performance-related matters is guided by predetermined rules and policies.
  • Communication regarding performance expectations is clear, transparent, and applies uniformly to all employees.

composure.An emotional culture is one in which emotions are openly and naturally expressed.People in emotional cultures often smile a great deal,talk loudly when they are excited,and greets each other with a great deal of enthusiasm. For example, Consider a global marketing agency with teams in two culturally distinct countries – Japan (a culture with a higher inclination toward neutrality) and Italy (a culture with a higher inclination toward emotionality). The company is implementing a feedback system to improve project outcomes.

  • High Neutral Orientation (Japan): In Japan, where there is a preference for neutrality, feedback delivery may be characterized by a focus on facts, objectivity, and the avoidance of overt emotional expressions. Managers and team members may use a calm and composed demeanor when providing feedback, emphasizing constructive criticism and specific areas for improvement. The emphasis is on maintaining harmony and avoiding direct confrontation.
  • High Emotional Orientation (Italy): In Italy, where there is a higher inclination toward emotionality, feedback delivery may involve more expressive communication. Managers and team members may convey feedback with animated gestures, vocal intonations, and facial expressions to express enthusiasm or disappointment. Feedback sessions might include positive reinforcement for achievements and a more emotionally charged dialogue. The emphasis is on building rapport and fostering a supportive atmosphere. Impact on Management Activities: High Neutral Orientation:
  • Management activities involve delivering feedback in a composed and objective manner.
  • Decision-making and communication aim to maintain a harmonious work environment.
  • The emphasis is on providing constructive criticism without overly emotional expressions. High Emotional Orientation:
  • Management activities include delivering feedback with expressive communication and emotional cues.
  • Decision-making and communication focus on building strong interpersonal connections.
  • The emphasis is on acknowledging and celebrating achievements with emotional engagement. Recommendation: To manage the impact of neutral vs. emotional orientations on feedback delivery, the global marketing agency may need to strike a balance. This could involve training managers to adapt their feedback style based on cultural preferences, recognizing the importance of both constructive criticism and emotional engagement. Creating a feedback culture that values both the precision of neutral communication and the emotional resonance of expressive communication can contribute to effective team collaboration and performance improvement. 1.2.4.Specific vs diffuse A specific culture is one in which individuals have a large public space they readily let others enter and share and a small private space they guard closely and share with only close friends and associates.A diffuse culture is one in which public space and private space are similar in size and individuals guard their public space carefully because entry into public space affords entry into private space as well For instance, Consider a multinational technology company with teams in two culturally distinct countries – the United States (a culture with a higher inclination toward specificity) and China (a culture with a higher inclination