Download Entrepreneurship: BBM3017 Course Syllabus - Banking University of Ho Chi Minh City and more Lecture notes Entrepreneurship in PDF only on Docsity!
BANKING UNIVERSITY OF HO CHI MINH CITY
AY
CERTIFICATE IN BUSINESS MANAGEMENT
BBM3017: Entrepreneurship Credits: 12 ECTS Value: 6 Marking Scheme: Numerical marking scheme (i.e. mark of 0-10) Pass Mark The pass mark for the module is 50% Delivery Type This module requires you to attend the classes at the scheduled time in specific locations. Pre-Requisites None Co-Requisites None Module Outline The Entrepreneurship Module aims to introduce second-year Bachelor of Business Administration and Accountancy students to entrepreneurship; and is specifically designed for the students to start and nurture their own business by helping them develop the knowledge, attitudes and skill sets that will support that activity. This Module provides insight into:
- The significance of entrepreneurship to society, and its role in bringing new ideas to the market
- The entrepreneurial processes - from finding and evaluating good business opportunities to new venture start-ups and growth issues
- Entrepreneurial behaviour - a critical success factor in new venture creation Students will learn key entrepreneurial concepts through lecture materials, experiential learning, videos and interaction with successful entrepreneurs. Indicative Content Number Description 1 Introduction to Entrepreneurship 2 Recognizing opportunities and generating ideas 3 Developing an effective business plan
Launching a new venture 5 Managing an entrepreneurial firm 6 Strategies for firm growth Learning Outcomes On successful completion of this Module you will be expected to be able to: Description 1 Explain the concept of entrepreneurship and its scope 2 Understand the entrepreneurial process and the influence entrepreneurship has on society 3 Know how to make a comprehensive Business Plan and how to pitch their ideas to potential investors 4 Know how to make use of different financial resources and how to use Bootstrap finance to their advantage 5 Understand the different types and forms of enterprise activity and evaluate barriers to enterprise in new and mature organisations Learning and Teaching Strategy This Module is highly interactive and dynamic. Students are expected to undertake preliminary reading prior to lectures. Almost every class will start with the cold calling on a student at random. Students will have a structured conversation with the lecturer on the themes and topics derived from the syllabus. Even though the format is lecture-oriented it is expected to be highly conversational and interactive. Lectures are designed to introduce entrepreneurship and related concepts. A variety of articles and case study materials, as well as videos, will be utilized and group activities will enable students to interact and lead discussions featuring pre-developed topics in preparation for the assessments. Learning & Teaching Methods Method Hours Lecture & Seminar 30 Tutorial 9 Guided independent study 61 Summary % Scheduled 40
Required readings will consist of Harvard and Stanford Business School cases, books and selected articles. Regular preparation and contribution to class discussions are critical for both individual and group learning. Description Textbook Bruce R. Barringer & R. Duane Ireland (2019). Entrepreneurship: Successfully launching new Ventures (6th). Pearson Education Additional Readings Stephen Spinelli and Rob Adams New Venture Creation: Entrepreneurship for the 21st Century , 9th Edition, , ISBN-13 9780078029103 Eric Ries (2011) The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Pearson Education Bill Aulet (2013) Disciplined Entrepreneurship: 24 Steps to a Successful Startup Insight Out: Get Ideas Out of Your Head, Tina Seelig (2015) Sprint: Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp (2016) The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, Scott Galloway (2018) Change by Design, Tim Brown (2019) Superfounders, Ali Tamaseb (2021) Frederick, H, O’Connor, A & Kuratko 2013, ’Entrepreneurship: evolution and revolution’, in Entrepreneurship: theory, process and practice, Cengage Learning, Australia, pp. 2-35. Frederick, H, O’Connor, A & Kuratko 2013, ’Global opportunities for entrepreneurs’, in Entrepreneurship: theory, process and practice, Cengage Learning, Australia, pp. 405-439. Guo, C & Bielefeld 2014, ’The many faces of social entrepreneurship’, in Social entrepreneurship: an evidence-based approach to creating social value, Jossey-Bass, San Francisco, US, pp. 3- Web Resources https://www.venturesource.com A Dow Jones company database of research focused on the venture capital industry. http://www.sba.gov/starting_business Features a “Business Plan Road Map of Success” tutorial. http://www.businessplans.org Helpful Business Resource Software. http://vcci.com.vn/ Vietnam’s Chamber of Commerce and Industry Entrepreneur.com Wired.com Inc.com Harvard Business Review – Entrepreneurship IDEO.com / IDEOu.com dSchool.stanford.edu https://www.ted.com/talks/bill_roche_the_power_of_an_entrepreneurial_mindse https://www.ted.com/talks/ amy_wilkinson_the_secret_of_how_to_think_like_an_entrepreneur https://www.ted.com/talks/alex_osterwalder_a_blueprint_for_entrepreneurship? language=en
https://www.ted.com/talks/ kevin_hancock_the_business_of_shared_leadership_a_ceo_s_quest_to_disperse_power Journals Saigon Entrepreneurs The Vietnam News The Youth Articles & Cases Guide to Case Analysis Bootstrap Finance: The Art of Start-ups Cash Management Practices in Small Companies Managing for Creativity Netflix Inc
