Download Ecommerce Strategy: Value, Cost Management, and Web Hosting and more Quizzes Basic Electronics in PDF only on Docsity!
Downstream (customer value) *identifying
ecommerce objectives and metrics*
Brand image/identity Increase sales into existing markets Open/create new markets for products Improve customer service Research customer needs/profiles Engagement through virtual communities TERM 2
1. Brand image/identity
DEFINITION 2 Use surveys and polls to measure brand awareness Use analytics re: # of visitors and site stickiness Measure qualitative brand sentiment (share of voice) TERM 3
2. Increase sales into existing markets 3.
Open/create new markets for products
DEFINITION 3 Changes in sales volume (units and dollars) - for both TERM 4
4. Improve customer service
DEFINITION 4 Customer satisfaction surveys, testimonials versus complaints; monitor wait-times; self-service selection over waiting TERM 5
5. Research customer
needs/profiles
DEFINITION 5 Use surveys and opinion polls )and other metrics) to gather data
6. Engagement through virtual communities
Number of visitors, number of return visits, and duration of average visit TERM 7
Upstream (Operational Value)
DEFINITION 7 Sell advertising & promotional space (revenue from online display ads) Sell memberships & subscriptions (# of new subscriptions + revenue generated) Provide auctions for added revenue (quantity of auctions, bidders, sellers, items sold, etc.) Recruit new employees (# of applications and inquiries) Reduce costs of after sales support (quantitiy and type (phone, email) of support activities Source new supply chain vendors (# of applications & inquiries) Improve supply chain operation (cost reduction, quality, logistics, tracking and on time delivery of materials) TERM 8
Investing in a Web Business *managing costs
in ecomm. activities* BUDGET
DEFINITION 8 Purchasing a person's time to set it up for you Labour and renting hardware and software Paying for time Pareto rule 80/ Labour (80) and SW&HW (20) TERM 9
Annual Maintenance and Operating Costs
DEFINITION 9 Between 50% to 200% of intitial set up Takes time May be double than the cost to set it up to keep it running and up to date $5,000 to maintain per year TERM 10
Set Up Costs
DEFINITION 10 Very low $400-$10,000 (small business) $15,000 for larger local company
Web Hosting Criteria
Functionality Reliability Scalability Security Backup and recovery Cost and billing TERM 17
Project Management
DEFINITION 17 Software tools: microsoft project, GanttProject, List of PM systemsStaffing roles: Business: project, Digi. M, Social M, Cust serc reps, Content curator MANAGERS Technical: CIO or CTO, system admin, database admin, application, app specialists, web programmers, web designers TERM 18
Web Development Life Cycle
DEFINITION 18 Plan (alignment with business, risk, scope) Analysis ("what should it do?") Design ("how do we do it?") Develop (see next card for detail) Test (usability testing) Implement (select hosting service, training and documntation, policy & procedures) Maintain (est. help desk and FAQ, create feedback loop for suggestions, tech support, etc). TERM 19
3. Design
DEFINITION 19 a). In source (give to IT), outsource (give it to someone else) or self source (give it to marketers to do - least best solution)b). Early source (before develop) building and set up, late source (after develop) testing and maintenance, partial source (component of a website, outsource the security of it. Do everything else yourselfIncubators (venture/idea) and accelerators. Ex. accelerate okanagan
