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1. Course Description
This course learn more about visual communication design concept in a semiotic manner, it is comprises semantic (meaning), syntactic (form) and pragmatic (context). After completing this course, the students should be able to relate and use visual communication concept in any kind of graphic design works. This course is prerequisite for the next study about DKV2 (basic layout).
2. Graduate Competency
Each course in the study program contributes to the graduate competencies that are divided into employability and entrepreneurial skills and study program specific outcomes, in which students need to have demonstrated by the time they complete their course.
BINUS University employability and entrepreneurial skills consist of planning and organizing, problem solving and decision making, self management, team work, communication, and initiative and enterprise.
2.1. Employability and Entrepreneurial Skills
Aspect Key Behaviour
2.2. Study Program Specific Outcomes
Study Program Specific Outcomes Graduates will be able to explain the basic principles, know-how, technology and history of visual art/design. Graduates will be able to apply a basic and fundamental knowledge of art/design in practice. Graduates will be able to analyze aesthetic, technical, historical and cultural aspects of visual art/design. (C4)
3. Topics - Brainstorming - Self Visual Expression - Metaphor - Visual Sequence - Graphic Style 4. Learning Outcomes On successful completion of this course, student will be able to: - LO 1: Identify Identify the problem and find how to solve creatively. - LO 2: Apply Apply graphic design basic principles for creative works. - LO 3: Classify Classify the graphic style and relate with the graphic design works. 5. Teaching And Learning Strategies In this course, the lecturers might deploy several teaching learning strategies, including case studies, Demonstration, Discussion, Project Work, Tutorial, Watching Video, VCD, Film, multimedia, Individual Work, Graphic Organizers, and Presentation.
Course Outline
DSGN
Visual Communication Design I
Study Program
Visual Communication Design
Effective Date 01 February 2016 Revision 1
Course Outline DSGN7107 - Visual Communication Design I | 2
6. Textbooks and Other Resources 6.1 Textbooks 1. Wilde, J & Wilde, R. (2015). The Process: A New Foundation in Art and Design. 00. Laurence King Publishing. -. ISBN: 9781780672397. 2. Wilde, J. & Wilde, R. (1991). Visual Literacy: A Conceptual Approach to Solving Graphic Problems. 01. Watson-Guptil. New York. ISBN: 0823056198. 3. Heller, S., & Chwast, S. (1998). Graphic Style: From Victorian to Posr-Modern. 01. Harry N. Abrams, Inc. Publisher. New York. ISBN: 0810925885.
The book in the first list is a must to have for each student.
6.2 Other Resources
- http://http://kampungvisual.wordpress.com/2010/06/07/hello-world/
- http://www.artlex.com/ArtLex/a/artnouveau.html
- http://desktoppub.about.com/od/graphicdesign/Graphic_Design_Tutorials.htm
- http://desktoppub.about.com/cs/graphicdesign
- http://kampungvisual.wordpress.com/2010/06/07/hello-world/
- http://lmscontent.binus.ac.id/digitalcontent/DC_Brainstorming.zip
- http://www.artcyclopedia.com/history/art-deco.html 7. Schedule
Theory
Session/ Mode
Related LO Topics References
1 F2F
LO 1
LO 2
Brainstorming
- Brainstorming Imagery
- Connection
- Relation
- Exploration
- Analysis
- Transformation
- Experiment
- Brainstorming
- The Process: A New Foundation in Art and Design, Page 13- 133
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Part 1/page 16- 63
- Playful Design, http://http://kampungvisual.w ordpress.com/2010/06/07/hel lo-world/
- Brainstorming, http://lmscontent.binus.ac.id/ digitalcontent/DC_Brainstor ming.zip 2 F2F
LO 1
LO 2
Brainstorming
- Brainstorming Imagery
- Connection
- Relation
- Exploration
- Analysis
- Transformation
- Experiment
- Brainstorming
- The Process: A New Foundation in Art and Design, Page 13- 133
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Part 1/page 16- 63
- Playful Design, http://http://kampungvisual.w ordpress.com/2010/06/07/hel lo-world/
- Brainstorming, http://lmscontent.binus.ac.id/ digitalcontent/DC_Brainstor ming.zip 3 F2F
LO 1
LO 2
Brainstorming
- Brainstorming Imagery
- Connection
- Brainstorming
- The Process: A New Foundation in Art and
Course Outline DSGN7107 - Visual Communication Design I | 4
Conceptual Approach to Solving Graphic Problems, Part 1/page 90- 97
- Graphic Design Tutorials, http://desktoppub.about.com/ od/graphicdesign/Graphic_D esign_Tutorials.htm 8 F2F
LO 1
LO 2
Self Visual Expression
- Semantic
- Morphological Matrix
- Typographic Portrait Solution
- Self Visual Expression
- The Process: A New Foundation in Art and Design, Page 135- 183
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Part 1/page 90- 97
- Graphic Design Tutorials, http://desktoppub.about.com/ od/graphicdesign/Graphic_D esign_Tutorials.htm 9 F2F
LO 1
LO 2
Metaphor
- Semantic Denotative
- Semantic Connotative
- Metaphor
- The Process: A New Foundation in Art and Design, Page 185- 289
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Page 130- 139
- Symbol Unilever, http://kampungvisual.wordpr ess.com/2010/06/07/hello- world/ 10 F2F
LO 1
LO 2
Metaphor
- Semantic Denotative
- Semantic Connotative
- Metaphor
- The Process: A New Foundation in Art and Design, Page 185- 289
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Page 130- 139
- Symbol Unilever, http://kampungvisual.wordpr ess.com/2010/06/07/hello- world/ 11 F2F
LO 1
LO 2
Metaphor
- Semantic Denotative
- Semantic Connotative
- Metaphor
- The Process: A New Foundation in Art and Design, Page 185- 289
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Page 130- 139
- Symbol Unilever, http://kampungvisual.wordpr ess.com/2010/06/07/hello- world/ 12 F2F
LO 1
LO 2
Metaphor
- Semantic Denotative
- Semantic Connotative
- Metaphor
- The Process: A New Foundation in Art and Design, Page 185- 289
- Visual Literacy: A
Course Outline DSGN7107 - Visual Communication Design I | 5
Conceptual Approach to Solving Graphic Problems, Page 130- 139
- Symbol Unilever, http://kampungvisual.wordpr ess.com/2010/06/07/hello- world/ 13 F2F
LO 1
LO 2
Metaphor
- Semantic Denotative
- Semantic Connotative
- Metaphor
- The Process: A New Foundation in Art and Design, Page 185- 289
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Page 130- 139
- Symbol Unilever, http://kampungvisual.wordpr ess.com/2010/06/07/hello- world/ 14 F2F
LO 1
LO 2
Metaphor
- Semantic Denotative
- Semantic Connotative
- Metaphor
- The Process: A New Foundation in Art and Design, Page 185- 289
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Page 130- 139
- Symbol Unilever, http://kampungvisual.wordpr ess.com/2010/06/07/hello- world/ 15 F2F
LO 1
LO 2
Visual Sequence
- Basic Elements
- Sound Problem
- Visual Sequence
- The Process: A New Foundation in Art and Design, Page 291- 493
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Page 40- 51
- Graphic Design, http://desktoppub.about.com/ cs/graphicdesign 16 F2F
LO 1
LO 2
Visual Sequence
- Basic Elements
- Sound Problem
- Visual Sequence
- The Process: A New Foundation in Art and Design, Page 291- 493
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems, Page 40- 51
- Graphic Design, http://desktoppub.about.com/ cs/graphicdesign 17 F2F
LO 1
LO 2
Visual Sequence
- Basic Elements
- Sound Problem
- Visual Sequence
- The Process: A New Foundation in Art and Design, Page 291- 493
- Visual Literacy: A Conceptual Approach to Solving Graphic Problems,
Course Outline DSGN7107 - Visual Communication Design I | 7
- Graphic Style: Ethnic, art nouveau, art deco, & psychedelic
Page 9-70 & Page 126- 167
- Art Nouveau, http://www.artlex.com/ArtLex /a/artnouveau.html
- Art Deco, http://www.artcyclopedia.co m/history/art-deco.html 24 F2F
LO 1
LO 2
LO 3
Graphic Style
- Syntax
- Geometric, Letter, & Form
- Graphic Style: Ethnic, art nouveau, art deco, & psychedelic - Graphic Style - Graphic Style: From Victorian to Posr-Modern, Page 9-70 & Page 126- 167 - Art Nouveau, http://www.artlex.com/ArtLex /a/artnouveau.html - Art Deco, http://www.artcyclopedia.co m/history/art-deco.html 25 F2F
LO 1
LO 2
LO 3
Graphic Style
- Syntax
- Geometric, Letter, & Form
- Graphic Style: Ethnic, art nouveau, art deco, & psychedelic - Graphic Style - Graphic Style: From Victorian to Posr-Modern, Page 9-70 & Page 126- 167 - Art Nouveau, http://www.artlex.com/ArtLex /a/artnouveau.html - Art Deco, http://www.artcyclopedia.co m/history/art-deco.html 26 F2F
LO 1
LO 2
LO 3
Graphic Style
- Syntax
- Geometric, Letter, & Form
- Graphic Style: Ethnic, art nouveau, art deco, & psychedelic - Graphic Style - Graphic Style: From Victorian to Posr-Modern, Page 9-70 & Page 126- 167 - Art Nouveau, http://www.artlex.com/ArtLex /a/artnouveau.html - Art Deco, http://www.artcyclopedia.co m/history/art-deco.html 8. Evaluation
Theory
Assessment Activity Weight
Learning Outcomes 1 2 3 Assignment 5 0% √ √ √ Mid Exam 20 % √ √ Final Exam 30 % √ √ √
Practicum
-
Final Evaluation Score
Aspects Weight
Theory 100% Practicum 0%
Course Outline DSGN7107 - Visual Communication Design I | 8
9. A. Assessment Rubric (Study Program Specific Outcomes)
LO Indicators
Proficiency Level Excellent (85 – 100)
Good (75 – 84)
Average (65 – 74)
Poor (<= 64)
LO 1
1.1 Ability to Identify the visual problem. Students are able to specify basic visual elements and principles, to explain their characteristi cs, and to give examples in semantic (meaning) & syntactic (form).
Students are able to specify basic visual elements and principles, and to give examples in semantic (meaning) or syntactic (form).
Students are able to specify basic visual elements and principles.
Student are unable to identify or to explain basic visual elements and principles.
1.2 Ability to find how to solve visual creatively
Students are able to specify basic visual elements and principles, to explain their characteristi cs, and to give examples in semantic (meaning) & syntactic (form).
Students are able to specify basic visual elements and principles, and to give examples in semantic (meaning) or syntactic (form).
Students are able to specify basic visual elements and principles.
Student are unable to identify or to explain basic visual elements and principles.
LO 2
2.1 Ability to apply graphic design basic principles for creative works in visual communication, related with semantic Denotative.
Students are able to apply graphic design basic principles for creative works in visual communicati on, to explain their characteristi cs, and to give examples in semantic (meaning) & syntactic (form).
Students are able to apply graphic design basic principles for creative works in visual communicati on, and to give examples in semantic (meaning) or syntactic (form).
Students are able to specify basic visual elements and principles.
Students are unable to identify or to explain basic visual elements and principles.
2.2 Ability to apply graphic design basic principles for creative works in visual communication, related with
Students are able to apply graphic
Students are able to apply graphic
Students are able to apply graphic
Students are unable to apply
