SUBJECT MATTER EXPERT
BINUS @JAKARTA•BINUS @BANDUNG•BINUS @MALANG•BINUS @SEMARANG
Digital marketing strategy
DIGITAL MARKETING AND ANALYTICS
SESSION 7-8
Banu Rinaldi, S.E., MBA
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community
Ask the community for help and clear up your study doubts
University Rankings
Discover the best universities in your country according to Docsity users
Free resources
Our save-the-student-ebooks!
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
An overview of digital marketing strategy and analytics, covering topics such as digital strategic initiatives, the importance of an integrated digital marketing strategy, digital marketing planning, and how to structure a digital marketing strategy. It discusses situation analysis, setting goals and objectives, aligning strategic initiatives with the situation analysis, strategy formulation and implementation, segmentation and targeting, differential advantage, multichannel decision making, digital governance, and key performance indicators for a digital marketing dashboard. Intended for students in a digital marketing or analytics course, and could be useful as study notes, lecture notes, or for preparing assignments, university essays, or exams.
Typology: Slides
2022/2023
1 / 33
This page cannot be seen from the preview
Don't miss anything!
Related documents
Partial preview of the text
Download Digital Marketing Strategy and Analytics and more Slides Economics in PDF only on Docsity!
SUBJECT MATTER EXPERT
Digital marketing strategy
DIGITAL MARKETING AND ANALYTICS
SESSION 7-
Banu Rinaldi, S.E., MBA
SESSION LEARNING OUTCOMES: LO 2 : Apply the digital marketing and analytics strategy development in business, including with AI tools
DIGITAL STRATEGIC INITIATIVES
DIGITAL STRATEGIC INITIATIVES (CONTINUED)
IMPORTANCE OF INTEGRATED DIGITAL MARKETING STRATEGY
DIGITAL MARKETING PLANNING FAILURES AND SOLUTIONS
SITUATION ANALYSIS – CAPABILITY REVIEW
SITUATION ANALYSIS – CAPABILITY REVIEW
DIGITAL CHANNEL SWOT EXAMPLE
SETTING GOALS AND OBJECTIVES
ALIGNING STRATEGIC INITIATIVES WITH SITUATION ANALYSIS (CONTINUED)
STRATEGY FORMULATION AND IMPLEMENTATION
- (^) Multichannel distribution strategy
- (^) Multichannel communication strategy
- (^) Online communication mix and budget
- (^) Organisational capabilities and governance to support digital transformation KEY DECISIONS IN STRATEGY DEVELOPMENT: (CONTINUED)
SEGMENTATION AND TARGETING PROCESS