Estimated budget (Offline and Online) for strategy in Hanoi and Ho Chi Minh
Category Detailed description Estimated cost (VND)
Advertising and
communication costs
Advertising on platforms such
as Facebook, Google Ads,
YouTube
100,000,000 VND
(average 33,333,000
VND/month).
Design and printing
costs
Design banners, posters, flyers
and other advertising
publications.
20,000,000 VND.
Gift and promotion
costs
Sample products, gifts for
customers participating in the
program.
30,000,000 VND
Human resources
costs
Hire event support staff, project
management.
45,000,000 VND
(15,000,000
VND/month)
Program
organization costs
Rent locations, equipment,
sound and lighting.
50,000,000 VND
Transportation costs Transport equipment and
products to the venue.
15,000,000 VND
Discount promotion
costs
Product discount program
during the promotion period.
50,000,000 VND
Technical support
costs
Technical support during
events, live streams.
10,000,000 VND
Program operation
costs
Food and travel expenses for
staff in the program.
20,000,000 VND
Cooperation costs Cooperate with partners and
service providers.
30,000,000 VND
KOL/KOC Remuneration for KOLs/KOCs 60,000,000 VND
