Prospering partnerships: Among the start-ups surveyed today, 75% believe that the
partnership with the company is very important; however, only 27% of start-ups are
completely satisfied with their relationship.
Minding the gap: Before cultural and technological differences become major obstacles,
they must be actively tackled. Business leaders consider this to be a key pain point in
the conflict, as do 38% of start-ups of the survey. Business leaders and their start-ups
should openly discuss their preferred ways of working and adopt a customer and
partner-centered way of thinking, because above all, mutual understanding, and
flexibility between the two parties is essential for form common ground. the path.
Finding the sweet spot: business leaders stressed the importance of pilot projects, which
must be large enough to be relevant and small enough to be practical. Setting up a
variety of very small pilot projects is generally seen as meaningless for the whole
business and the waste potential. Essentially, a pilot of the right size should pave the
way for expansion.
Rules of engagement: Objectives should be adjusted in advance, and partnership
specific KPIs (key performance indicator) should be defined and continuously monitored
to keep the partnership growing in terms of value creation. A steady pace is key: Clear
milestones and consistent deadlines increased start-up satisfaction by 38% and 59%,
respectively.
Individual over institutional: Start-ups and companies pay more attention to individual
and specific partnerships, such as joint product development, and are more satisfied
with these partnerships than partnerships with more general institutions.
The new generations are changing the business faster and faster. technologies are
reshaping our lifestyle, our way of working and organizing. Leading companies in the
digital domain see increased growth in their productivity and thus their turnover, which
creates pressure on companies that are not yet characterized as digital. The main
challenges are overcoming fixed structures and hierarchies and making decisions about
the choice of resources with added value.
In this way, corporate-start-up partnerships have enormous potential for innovation. The
perfect combination between the resources of the operators and the speed, the
technologies of the start-ups. This type of collaboration can allow SMEs to catch up with
faster and larger global competitors.
The tension between corporate innovation and startup growth
Companies and startups are projecting growing potential in their collaborations. (and
even growing) in their collaborations. Research shows that partnerships between
companies and startups are seen as increasingly important. 75% of the startups
surveyed today consider partnerships with companies to be very important. In addition,
63% of survey respondents predict that these partnerships will become even more
important in the future. It should be noted that corporations and startups perceive these
partnerships from different points of view and in springs with different advantages
according to their respective objectives.
