THE THREE-STAGE
COPY EDITING PROCESS
Lecturer: Huynh Ngoc Dong Giao
WMC301 - CHAPTER 5
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Feature Story Development: A Three-Stage Copy Editing Process, Slides of Marketing
A three-stage copy editing process for feature story development. It explores key questions to consider when identifying feature story topics, accessing ideas, and proceeding with a feature idea. Examples of feature story development and emphasizes the importance of aligning with organizational objectives and targeting a specific audience.
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2024/2025
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THE THREE-STAGE
COPY EDITING PROCESS
Lecturer: Huynh Ngoc Dong Giao WMC301 - CHAPTER 5
Key Questions
How to look for the Feature Story Topics?
How to access ideas for features and ways to
proceed them.
Key Steps to Discovering Feature Story Ideas Observation Reader Insights Polls & Statistics Spin-offs Billboards Conversations
Pay attention to your
surroundings.
Understand how your
readers spend time and
money.
Study surveys that reflect
readers’ interests.
Spot trends in products,
services, and ideas.
Identify local or national
news stories with deeper
angles.
Engage with friends and
people.
Dan Tri interviewed the driver in the case of arresting truck robber in Can Tho
01 Write a General Feature: Define the goal, research thoroughly, and build a clear structure. Three Ways to Proceed with a Feature
How to Move Forward
Write an article on mobile phone health impacts, targeting frequent users. Share it on media and social platforms. Example:
Three Ways to Proceed with a Feature
How to Move Forward
02 Pitch to a Journalist Share key ideas and information with a trusted journalist. Pitch climate change effects on marine life to an environmental journalist and follow up for accuracy. Example: