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Mot sé hinh thuc ns cao va a tiGp me ma. re ba 1 Dinh Quang Anh 2 Pham Thi Chau Anh Phan Lé Anh Dao Doan Vi Anh Ding Via Thi Hanh Phan Thanh Hoa 5.4.1.1 Khung quang cao (Banner) e DINH NGHIA: Banner quang cao La 6 hinh chiv nhat nhé trén Web, chia hinh anh tinh hoac déng, két néi dén trang web cua nha quang cao dé ngudi dung tim hiéu vé san phém hoac dich vu. Chinh chai ,, DAN TRI a = == sa os = 10/09/2019 _ (eeeamnes — Cac Banner quang cao cé kha nang cung cap | SEPSIS lead abs"! théng tin va cé chufc nang thuyét phuc khach , — hang mua san pham dich vu. > 7 — Eo Ma we = ce oa LAI XUAT 0% TRONG 21 THANG ‘TRA GOP TU 5,2 TRIEU/THANG Fl Ta HEU WAY Nhap chuédt vao 6 quang cao rhe -> Trang web mG wai ra ———— oe \S = (YONG CA! ty - « . ee fs 'GIA RE“ 5.4.1.1 Khung quang cao (Banner) Vi tri banner quang cao Co ba cach chinh dé dat banner quang cao trén cac trang web: e Mang ludi trao déi banner: Cac trang web chia sé quang cao dé hién thi trén trang web cua nhau, tao loi nhudn bang cach ban khéng gian quang cao thém. e Dat truc tiép trén cdc trang web: Tim trang web pht hgp vdi tifng phan khuc va tra tién dé dat quang cao truc tiép trén dd, cé thé thong qua viéc thué cong ty quang cao dé dam phan gia thap hon va hé tro vi tri quang cao. e¢ Mang ludi quang cao banner: Sti’ dung mang quang cao lam mi gidi gitfa nha quang cao va cac trang web, cung cap khdéng gian quang cao va dich vu thiét — ké quang cao. J\~ ° © 5.4.1.2 Cifa s6 bat lén (Pop-up) Quang cao pop-up (Ndi lén) la dang quang cao gian doan xuat hién dudi dang ctfa sé mdi khi ngudi si dung truy cap mot trang web. - Dac diém cua quang cdo pop-up bao gém: e Ngudi su’ dung co thé bd qua quang cao pop-up, nhung khéng biét chinh xac luc nao no sé xuat hién. e Quang cdo pop-up cung cap mét co héi tét hdn cho cac nha tiép thi dé truyén dat thong diép va san phdém cua ho ma khéng bi canh tranh. e Tuy nhién, mat trai cua quang cao pop-up la can phai dam bao rang khéng gay phién ha cho khach hang. 5.4.1.4 Quang cao mG rong Khong Gian Ndi That Bép Dep | Téng Hop Mau Ban An Ban Chay www.erado. vn/ndi-that-bép/ban-an-ban-chay ¥ Pa) ? 2 ? 2 A a Cuc Nhiéu Mau Ban San Tai Showroom. Bat Mi Li Do Hang Nghin Ngurdi 2 Mua Tai Day. Gam mau - Loi ich Cua quang cao mo rong bao gom: théi thueng. Thiét ké théng minh. Tham mj hoan hao. Chat liéu cao cap. Sofa Phong Khach Hién Dai Tham Trang Tri e Ty lé chuyén ddi cao hon Hoa Hau Ky Duyén Cung Cac Nghé Sy: Mau tham trang tri mdi nhat ° Quang Téo,Chién Thang 6a Chon Mua Chat ligu cao cap bén dep e Khuyén khich su tham gia cua ngudi ding Mua néi that thi én Nha Dep | Thuong hiéu uy tin tle 1999 e Co hoi hién thi them chi tiét www.nhadep.com.vn/ * ; ; ; Nai that Nha Dep chuyén Sofa, Ban an, Giveng, TU. Mién phi giao hang, lap dat. Chat lurong tat. Sofa phang khach - Ban an mé réng - Nai that phéng ngii - Sofa da nhap khau — 0 Y} 5.4.1.5 Quang cdo bay/lifa_o ¢ Quang cdo bay la loai quang cdo banner gidng nhu théng bao trén man hinh ma chung ta thudng thay nhu théng bao ting dung hoac hé diéu hanh. ¢ Thong tin trén banner quang cao va noi dung trang quang cao la khac nhau. ¢ Quang cao bay co ty Llé nhap cao hon trung binh vi no thu hut su chu y cua ngudi dung. “ ev sguyesKIm ¢ Quang cao dan xen la loai quang cao xuat hién trudc khi ngudi dung co thé truy cap néi dung yéu cau hoac trong khi dang ché tai ndi dung. e Cac nguyén tac quang cdo trén thiét bi di ddng bao gém ca quang cdo dan xen trong ung dung, dudc tich hdp vao cac ung dung thay vi trang web. 5.4.3 Email marketing Gidi thiéu san Muc dich gui Giao ban cac pham va tinh & E-mail cua doanh =» san pham nang mdi nghiép __hignco | “Chia khoéa thanh céng la su chap thuan cua khach hang.” Hetty tt Tt + 1 | Opt - in: Double opt-in Opt-out chap nhan (chap thuan (tir chdi) tu nguyén kép) “Marketing cho phép” 5.4.3 Email marketing E-mail marketing hiéu qua va tiét kiém: Chién ludc tét - Muc tiéu pht: hop - Ndi dung gid tri - Tan suat hop ly Vi du: om tat hoat dong cac Quy dau tu iFund - Ngay 03/05/2024 Hesthirdén x lecurities 09:18 Th 7, 4 thg 5 (2 ngay trudc}} HE THONG QUAN HE NHA DAU TU BANG NHA| TECHCOMSECURITIES €> MIEN PHi GIAO DICH aes + Chimg quyén = - * CCQ niém yét ERO E FE San pham & Dich vu ho tro dau tu . . — _ Canh ctfa mé ra tuang lai thinh vugng cho cac ca nhan va gia dinh Viét Nam TOM TAT HOAT DONG QUY Két hop néi dung hitu ich vdi mét email Chén dudng dan siéu lién két quang cdo ea 5.4.4 Marketing thong qua cong cu tim kiém Tiép thi cong cu tim kiém (SEM - Search Engine Marketing) la qud trinh tiép thi voi muc tiéu tang kha nang hién thi cua trang web trong cdc trang két qua cua cong cu tim kiém (SERPs) © Cac céng cu tim kiém thuéng dua ra 2 loai két qua PSA - Paid Search Advertising (Tim kiém du@dc tai tro) Cac nha quang cao dat gia thau cho cac tl khod @ SEO - Search Engine Optimization (Tim kiém khéng du%cc tai tro) (T6i uu hda cong cu tim kiém) C6 gang cai thién th hang bang tang muc do lién quan gitfa néi dung web - tu khda tim kiém ea 5.4.4 Marketing thong qua cong cu tim kiém PSA - Paid Search Advertising SEO - Search Engine Optimization (Tim kiém dusdc tai tro) (Tim kiém khéng dusc tai tro) (T6i uu héa cong cu tim kiém) Tao ra muc tiéu di d6ng cho cac nha quang Gia thau c4o0 Chat lugng -> Thuc day tdi uu hoa va nang cao chat ludng Dd6i vdi doanh nghiép D6i vdi ngudi dung Go e Dat chuan yéu cau e Nang cao trai nghiém @ e Tang luot truy cap e Thdng tin mang tinh e Nang cao chat ludng cap nhat 
