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All freight traveling between countries must be accompanied by which of the following: a. an attorney b. an event rep c. descriptive documentation d. photographs of the contents - Correct answer-c. descriptive documentation The content of an event is determined by a. objectives b. audience c. budget d. suppliers - Correct answer-a. objectives DMCs and destination marketing organizations can provide guidelines on: a. hiring and contracting b. recruitment and retention c. marketing and advertising d. evaluating and auditing - Correct answer-a. hiring and contracting All of the following are tools that successful teams must have except: a. fair compensation b. clear direction from leaders c. a common goal d. good orientation - Correct answer-a. fair compensation Why is SEO important to an event? a. so attendees can link into a community website during the event b. so event planners can search for suppliers interested in the event c. so RFPs can be submitted online d. so the event's website can be easily found online - Correct answer-d. so the event's website can be found online Criteria for hiring a speaker for an event should be developed after doing which of the following? a. reviewing evaluations from past events b. deciding on the location of the event c. closing the registration process d. selecting a candidate - Correct answer-a. reviewing evaluations from past events Which type of survey question has possible options of yes or no a. multiple choice b. two-way
c. open-ended d. checklist - Correct answer-b. two-way Ideally, which of the following should take place 4 weeks before a job start date? a. the job is posted in relevant places b. background checks are conducted for top candidates c. candidates to be interviewed are selected d. the job offer is made. - Correct answer-a. the job offer is made Which of the following departments is responsible for sourcing, contracting and paying for goods and services? a. risk management b. finance c. legal d. procurement - Correct answer-d. procurement A reward and recognition program for stakeholders should be: a. expected b. small c. visible d. undefined - Correct answer-c. visible Instead of 1,945, you wrote 1,954 in an online publication. The error has gone unnoticed so far. You should: A. correct the error after another higher-priority work has been completed and notify your supervisor. B. immediately have the error corrected and notify your supervisor. C. notify your supervisor immediately, explain that you noticed an error and seek advice. D. determine if the error is significant enough to warrant correction. - Correct answer-B. immediately have the error corrected and notify your supervisor. You create a communication strategy for a public event and are presenting the idea to your organization's board of directors. They ask if you can guarantee the attendance figure that you set in the goals and objectives. You should respond that: A. you are excited, given the tactics, and believe that you have an opportunity to entice the number of attendees you project. B. you have researched other similar events, and, given the tactics, are confident and can almost guarantee the attendance objective stated. C. attendance can be influenced by several factors including location, cost, timeliness, popularity and others. D. while you believe your projection is realistic given the tactics, you can't guarantee the number of attendees. - Correct answer-D. while you believe your projection is realistic given the tactics, you can't guarantee the number of attendees.
you with data on the employee engagement survey that paints a considerably more positive picture than you know to be the reality in the company. You also know that negative information may directly impact the company stock price. Which of the following is the BEST course of action under these circumstances? A. Tell your HR colleagues that this is illegal and insist that they correct the data to accurately report the information B. Put the copy into the final draft of the annual report and document your opposition to and lack of responsibility for it 2 C. Meet with your HR colleagues to learn their reasons for supplying the information in this way using the company's Code of Conduct and/or Values to guide the discussion and amend the text D. Print the copy as submitted recognizing your HR colleague's prerogative as the authors - Correct answer-C. Meet with your HR colleagues to learn their reasons for supplying the information in this way using the company's Code of Conduct and/or Values to guide the discussion and amend the text To be successful, an organization's culture should: A. be shaped to support its mission and strategy. B. evolve naturally based on employees' values and preferences. C. remain independent of the operating strategy. D. be the same as other organizations in the same industry - Correct answer-A. be shaped to support its mission and strategy. A comprehensive situation analysis includes research into issues an organization faces and: A. key messages to change audience perceptions. B. an analysis of the audience(s) affected by issues. C. communication strategies, tactics and budgets. D. goals and objectives that will determine success. - Correct answer-B. an analysis of the audience(s) affected by issues. For communication about corporate social responsibility and sustainability issues to be effective, it must: A. focus on an organization's positive environmental impact. B. be aligned with an organization's corporate strategy and values. C. target customers and investors in publicly traded organizations. D. focus mainly on an organization's investments in the community - Correct answer-B. be aligned with an organization's corporate strategy and values. You work for a gas utility and safety is taken seriously given the dangerous nature of the product. Your Chief Safety Officer asked you to implement an employee safety communication campaign to improve the company's safety record. The key metric that should be tracked during the campaign is: A. employee survey responses about intent to change safety
behavior B. readership levels of a new employee safety web portal. C. attendance at the campaign's safety kick-off meeting.
D. The number of communications staff - Correct answer-C. How it supports the company's business objectives
When planning the measurement and analysis of a communication campaign, you should FIRST identify: A. intended output or outcomes. B. design look and feel. C. audience opinions and preferences. D. management opinions and preferences - Correct answer-A. intended output or outcomes. Which of the following is true of a qualitative survey? A. Can be conducted online B. Sample size is small C. Sample group can be random D. Tells you how many people think a certain way - Correct answer-B. Sample size is small What common characteristic do all meetings share? - Correct answer- They are coordinated by an organization or group and bring people together for a common purpose Meeting - Correct answer-An event where the primary activity of the participants is to attend educational sessions, participate in discussions, social functions, or attend other organized events. There is no exhibit component. event - Correct answer-an organized occasion, such as a meeting, convention, exhibition, special meeting, gala dinner, etc. an event is often composed of several different yet related functions Characteristics of small meetings - Correct answer-- usually local audience
- typical business day Characteristics of large meetings - Correct answer-- major metropolitan areas with many hospitality providers
- occur over weekends, several days in length service industry - Correct answer-sector of the economy that primarily consists of businesses providing service, rather than tangible products. Includes retail, transportation, distribution, food services, healthcare and rentable facilities. hospitality industry - Correct answer-a sector of service industry, businesses that provide solutions to temporary needs, such as transportation to distant destination (ground, air, or sea), food provision, venues and overnight lodging. Includes meetings and events as as sector.
b. social media c. announcement over the PA system d. digital or print newsletter - Correct answer-d. digital or print newsletter During which phase of the procurement process are milestone dates incorporated into the project plan to ensure timely delivery of goods and services? a. closing b. planning c. administering d. conducting - Correct answer-administering - the event pro evaluates the performance of the contract and manages the relationship between the organization and suppliers Which of the following should not be included on the envelope of an invitation for a dignitary? a. full name (no prefix) b. his/her excellency c. ambassador (name) and family d. the ambassador of (name of country) - Correct answer-c. ambassador (name) and family in black ink: his/her excellency full name (no prefix) the ambassador of country which of the following questions does "determining the long-term viability of an event" answer a. how much profit will the organization make? b. will the event help improve the organization's reputation? c. can the event continue under the currently forecasted conditions? d. is the current combo of speakers and sponsors sufficient for making a successful event? - Correct answer-c. can the event continue under the currently forecasted conditions? SMARTER acronym - Correct answer-specific, measurable, attainable, relevant, time- based, ethical, recorded What is a capability assessment? - Correct answer-Identifying positive risk-reducing aspects of an event Capabilities are the contract to threats, which are negative risk aspects of events
Which of the following is not an accounting tool that can assist with budgeting and forecasting for an event - Correct answer-Billing timetable Shows the budget lifecycle of an event from start to finish, not a tool to help with budgeting and forecasting A destination marketing organization (DMO) can do all of the following except a. coordinate itl trade shows b. provide you with information about the city or area c. help to coordinate and arrange site visits d. give ideas for hotels and event venues - Correct answer-Coordinate intl trade shows in what phase of risk management should you consider all identified risks and then narrow them down? a. risk assessment b. risk analysis c. crisis planning d. crisis response - Correct answer-risk analysis How high are most schoolroom and banquet tables - Correct answer-30 inches All of the following is true regarding oversetting except a. oversetting policies should be reviewed with the venue or caterer in advance b. oversetting policies typically account for 5-10% over guarantee number c. oversetting allows people to move from one table to another d. oversetting provides additional seating and food - Correct answer- oversetting provides additional seating and food provides additional seating, but not food. It allows people to move from table to table and should be reviewed with venue or caterer in advance which of the following is a valid reason for hiring a celebrity to speak at an event? a. more participants will come if a celebrity is speaking b. meeting an event's goal of increasing the organization's credibility c. the celebrity will eventually do the organization a favor d. meeting venues may reduce their fees if a celebrity speaks at their location - Correct answer-b. meeting an event's goal of increasing the organization's credibility what color tends to result in less engagement among attendees and
c. grey d. green - Correct answer-c. grey neutral colors are less stimulating and result in less engagement. warm colors are more stimulating and increase participation. cool colors result in creativity and innovative thinking. Which of the following best describes costs that can change depending on the number of guests/attendees? - Correct answer-variable costs those that can change because of the number of attendees, like food, printed materials and beverages How many main steps are part of the development of a work breakdown structure? - Correct answer-two step one - determine tasks and milestones step two - estimating resources Which of the following is the formula to calculate return on investment (ROI) - Correct answer-Net monetary benefits / meeting costs x 100 All of the following are key areas of focus for the production company, destination management company, and attendee reg specialist except: a. long-term client relationships b. sales of goods and services c. time allocation d. client satisfaction - Correct answer-c. time allocation When developing a production schedule, the event professional estimates the amount of time needed to complete each of the tasks. this is known as:
- Correct answer- forecasting When marketing contests to potential registrants, which of the following is the best source of prizes? - Correct answer-sponsors and vendors of an event The registration for an event is $250. The variable cost is $75pp. What is the contribution margin - Correct answer-$ Contribution margin = registration fee - variable cost pp The primary concern when installing a temporary stage should be - Correct answer- safety
As part of strategic planning of an event, what should be included in a financial summary? a. profitability, solvency, liquidity b. measurable objectives, monitoring tools c. historical income and expense statements, cash flow statements from previous events, and budget d. key performance indicators - Correct answer-c. historical income and expense statements, cash flow statements from previous events, and budget Which of the following statements is true about mission statement, goals, and objectives? - Correct answer-A mission statement defines the purpose of the organization, goals are broad and support the mission, objectives support the goals. What is the first step in developing an evaluation plan? a. measure expected return on investment b. establish how success is defined by stakeholders c. determine the impact and consequences of the meeting d. determine the measurable objectives - Correct answer-b. establish how success is defined by stakeholders What is an RFP? - Correct answer-request for proposal Which of the following factors should a planner consider when determining feasibility of a meeting or event? a. business plan, execution, trust, transparency b. history of previous events, financial resources, audience c. key performance indicators, SMART objectives, management plan d. mission statement, goals, objectives - Correct answer-b. history of previous events, financial resources, audience Strategic planning 3 primary elements - Correct answer- discovery analysis planning mission statement - Correct answer-defines and organization's purpose. rarely changes goals - Correct answer-broad and general. used to achieve an organization's mission over and extended period of time objectives - Correct answer-specific and narrow. used to achieve the goals. tie directly to evaluation measures SMARTER objectives - Correct answer-Specific
d - identify and manage diversity and cross-cultural concerns - Correct answer-b - develop an evaluation plan ROI can be though of as which of the following a - a necessary evil b - a strategic meeting management plan c - a strategy that offers operational support d - the total net monetary gain after subtracting the meeting costs - Correct answer-d - the total net monetary gain after subtracting the meeting costs As part of strategic planning of an event, what should be included in a financial summary? a - key performance indicators b - historical income and expense statements, cash flow statements from previous events and budget c - profitability, solvency and liquidity d - measurable objective, monitoring tools, and processes - Correct answer-b
- historical income and expense statements, cash flow statements from previous events and budget Which of the following aspects of the event may be impacted by legislative and regulatory requirements? a - transportation b - activities and practices c - evaluation d - industry trends - Correct answer-b - activities and practices Examples of Key Performance Indicators include all these, EXCEPT: a - financial b - registration c - risk
d - education - Correct answer-c - risk What is an important element of a needs assessment? a - implementing sustainability practices b - developing the strategic mission of the host organization c - determining stakeholder challenges in the workplace d - defining the target audience profile - Correct answer-d - defining the target audience profile Which of the following is one of the six data types that can be measured, according to the Phillips model? a - scientific b - impact and consequence on business c - happiness d - instinct - Correct answer-b - impact and consequence on business In order to improve events, evaluations should be conducted during which of the following phases? a - pre-event, on-site, and post-event b - post-event c - pre-event d - on-site - Correct answer-a - pre-event, on-site, and post-event Reporting evaluation data should include all of the following except: a - how senior management reflects on the data b - recommendations based on evidence c - how data was analyzed d - how data was captured - Correct answer-a - how senior management reflects on the data
d - hotel availability - Correct answer-d - hotel availability When is a survey better than a questionnaire? a - when budget isn't an issue b - when you want a personal touch c - when ease of use, creation and distribution is of importance d - When you want a high response rate - Correct answer-c - when ease of use, creation and distribution is of importance The following are all resources for determining the economic and social impact on a potential host community for your event EXCEPT: a - local convention and visitors bureau b - transportation options and costs to attend c - destination management company d - website reviews - Correct answer-d - website reviews What is the first step in developing an evaluation plan? a - determine the impact and consequences of the meeting b - establish how success is defined by stakeholders c - measure expected return on investment d - determine the measurable objectives - Correct answer-b - establish how success is defined by stakeholders These are all ways to improve environmental and social responsibility of an event, EXCEPT: a - sending an RFP with min guidelines for sustainable initiatives b - requesting a back-of-the-house tour as part of the site inspection c - including a clause in the contract outlining the environmental and social programs in place
d - requiring the facility to be SMART certified - Correct answer-d - requiring the facility to be SMART certified 4 key elements of a sustainability plan for an event include the following EXCEPT: a - how much is the org willing to contribute financially? b - why does the org want to incorporate sustainability? c - what are the areas of greatest impact? d - does this create a positive public relations credit for the org? - Correct answer-d - does this create a positive public relations credit for the org? Which of the following is NOT an advantage of questionnaires: a - they are more time consuming than other methods, such as surveys b - they can be conducted on-site or by phone c - they elicit more accurate responses because the respondent is anon d - they are easy to prepare - Correct answer-c - they elicit more accurate responses because the respondent is anon What periodic report can you generate to monitor your ability to pay upcoming expenses for the event? a - balance sheet b - cash flow statement c - income statement d - bank statement - Correct answer-b - cash flow statement What are the 3 elements of strategic plan? a - sales, marketing, and communications plan b - discovery, analysis, planning c - history, financial feasibility, availability of HR d - audience, economic context and applicable legislations - Correct answer-b - discovery, analysis, planning
