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MUKISEKA JUICE BAR KAMPALA
Potential Business Location: Kampala Metropolitan Area
Company Bio Data
Name of Enterprise: MUKISEKA JUICE BAR KAMPALA
Company Share Holders:
- Mukiibi Duncan 50% Shares (Private)
- Ssekajja Allan 50% Shares (Private)
Note: The Company seeks to go public once it takes off. The Company also seeks to partner with financial institutions like Banks if need arises.
Product Description
MUKISEKA JUICE BAR seeks to specialize in the sale of the following juice products;
Fresh fruit juices Smoothies Crushes Protein shakes Mixed juices Toasties Banana bread and fruit salads.
Status of Planning Instruments
Particular Stage I
Stage II Stage III Stage IV Take Off
Comprehensive Business Plan Budget Bank Account Quality System Policy & Procedure Manual
1.0 Introduction
Why Juice Making Business?
The business founders have a great conscious for living a healthy nutritious life and this is more often boosted through what we drink rather than what we eat, this inspired a business idea that can tremendously contribute to the health of the Kampala communities who have been heavily consuming packed and other unhealthy beverage products on the market.
The Kampala metropolitan area holds between 800,000 and 1.5 million people on a busy working day and out of which over 75% especially in the down town area are always looming the streets to different destinations which is presents a huge potential for quenching their thirsty bodies with some tasty, healthy and fresh juice. According to an investigative report carried out by the Observer Newspaper in 2015, more than 65% of the urban dwellers in Uganda are becoming more health-conscious by minding more about their diet which indicates very high acceptance levels for healthy and longevity consumer products like fruit Juice.
2.0 The Juice Market in Kampala
2.1 Industry Analysis
2.1.1 Market Leaders / Direct Competition
Figure 1: Direct Competition
Category Product Recipe Price
Fruit Crush (99% Fat Free)
Berry Crush Raspberries Strawberries Blueberries Apple Juice Mango Tango Crush Mango Passion fruit Tropical juice Strawberry Daiquiri Strawberries Lemon Apple Juice Tropical Crush Mango Banana Tropical Juice
Super Smoothies (Low-fat)
Energy Lift Mango Banana Tropical Juice Stress Relief (+ a De-stress Booster)
Raspberries Banana Mango Nectar Gym Junkie (Protein Booster)
Strawberries Banana Soy Milk (Low fat)
Freshly Squeezed Juices (No Added Sugars)
Wild Berry Freshly juiced Pineapple Apple Raspberries Strawberries Energizer Juice Freshly Orange Strawberries Banana Two & Five Juice Freshly squeezed Orange Apple Carrot Celery & beetroot
Super Wheatgrass (Vitamins, minerals and Antioxidants)
Wheatgrass Single Shot Double Shot
Lean & Green Juices
Veggie Garden Juice Spinach Cucumber Carrot Orange Chia Seeds Mint Condition Juice Spinach Mint Apple Cucumber
3 .1 Pricing
The following is the proposed billing structure for the various fruit juice products.
3.2 Operations Plan/ Policy
Meeting the product/service targets as set out in the business plan as short term objective. Recruiting a knowledgeable management team capable of achieving low service cost Continuous improvement of the service offer, productivity and profitability
3.3 Factors for Business Growth
Supply of raw fruits: the volume of fruits is abundant and supply price is stable because of good climate and rich soils. Stable electricity supply especially in the Kampala metropolitan Area
3.4 Key Challenges
Recruiting the right kind of employees focused on achieving the Company goals as this requires a talented skill in producing a healthy product. The City Authority provides a very poor business climate High supply price for some rare fruits like Apple, Celery and Blueberries. Funding for the Starting Capital
4.0 Management
4.1 Board of Directors
In order to ensure continuity of the business, the following members are currently proposed to take lead in making the decision on the Strategy and Think-tank.
- Mukiibi Duncan, BSc Mechanical Engineering (Age: 24)
- Allan Ssekajja, BSc Mechanical Engineering (Age: 23)
4.2 Employee Structure
Company Employees will be selected on merit through a well-organized and structured recruitment process and Table illustrates their roles/responsibilities with a negotiable salary range.
Position No. Role(s) / Responsibilities Salary (Per Month) Manager 1 Day-to-day Management Waiters / Waitresses 5 Serve and Attend to customers Juice Makers 3 Make all the different Juice Recipes Fruit Preparation work Cashier 1 Balancing the books of account Cleaners 1 Clean all areas before, during working hours.
Financial Plan
THIS SECTION IS For ALLAN SSEKAJJA
APPENDENCIES
