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Subject
Module 2
Oral Communication
Communication Models
Week 2
EIGHT MODELS OF COMMUNICATION
1. Aristotle’s Model of Communication Aristotle, an ancient Greek philosopher, was proponent of the earliest mass of communication model known as “Aristotle’s Mode of Communication” before 300 BC. He stressed the importance of audience in the communication process. This focuses on public speaking. This model is the golden rule in public speaking, lectures, and symposia, seminars where the speaker has to carefully plan his speech and cautiously choose his words that will impact the audience’s mind and persuade them to act accordingly. Five Elements of Aristotle’s Model of Communication Example: Miss Sanchez gave a lecture to her students in the Speech class to overcome stage fright. Speaker – Miss Sanchez Speech – how to conquer stage fright Occasion – Speech class Audience – students Effect – overcome stage fright
2. Lasswell’s Model of Communication Describes an act of communication by defining who said it, what was said, in what channel it was said, to whom it was said, and with what effect it was said. It is one of the earliest and most influential communication models. Developed by Harold Lasswell in 1948. It answers the following questions: Who – formulates the message Says what – content of message In which channel – medium of transmission To whom – recipient or audience With what effect? - feedback
4. Schramm’s Model of Communication Wilbur Schramm emphasized in 1954 that both the sender and the receiver take turns in playing the role of the encoder and decoder when it comes to communication. It is a Circular Model, so that communication is something circular in nature. Encoder – who does decoding or sends the message Decoder – who receives the message Interpreter – person trying to understand (analyzes, perceives) or interpret From the message starting to ending, there is an interpretation going on. Based on this interpretation only the message is received It can happen within our self or two persons; each person acts as both sender and receiver and hence use interpretation. Semantic noise is a concept introduced here it occurs when sender and receiver apply different meaning to the same message. It happens mostly because of words and phrases. When semantic noise takes place decoding and interpretation becomes difficult and people get deviated from the actual message. Example: technical language
5. Berlo’s Model of Communication David Berlo pioneered this model of communication or SMCR model in 1960. He emphasized the relationship between the sender and the receiver of the message. According to this model, for the message to be accurately encoded and decoded, the communication skills of both the sender and the receiver must be at their best. The communication will be remarkably successful only if the two individuals possesses the necessary skills. Elements of Berlo’s Model of Communication and its Sub Elements Source – this is where the message originates SUB ELEMENTS Communication Skills – person’s ability to communicate in reading, writing, speaking, listening etc. Attitudes – this is the way one thinks and feels towards one self, audience and the subject. Knowledge – refers to how much information a person has about the topic to be shared. Either he has an extensive or limited knowledge about the subject. Social System – This includes values, beliefs, culture, religion and general understanding of the society where the communication happens. Culture – culture of a particular society also comes under social system.
Eight Stages of Communication
- Thinking – a desire, feeling, an emotion or stimulus
- Symbolizing – code of oral language which represents speaker’s ideas
- Expressing – speaker uses his vocal mechanism to produce the sounds of language accompanied by facial expressions, gestures, and body stance
- Transmitting – use of signal or sound waves that carries the speaker’s message
- Receiving – listener receives the message
- Decoding – listener interprets the message
- Feedbacking – listener’s response
- Monitoring – the speaker is receiving and decoding messages about himself from his audience in order to adjust to a particular situation 7. Helical Model of Communication In 1967, the Helical Model of Communication was proposed by Frank Dance, an American Communication professor to better understand how communication works. The name helical comes from “Helix” which means an object having three-dimensional shape like that of a wire wound uniformly around a cylinder or cone. According to Dance’s model, the process of communication evolves from the very birth of an individual and continues for as long as he lives. This non-linear model believes that communication process is just like a helix which moves forward as well as comes backward and is dependent on the person’s past behavior with some changes as he grows. Communication is supposed to be continuous and non-repetitive. It is always growing, accumulative and moving forward.
8. Wood’s Symbolic Interaction Model A Symbolic Interaction Model (Wood) Language is a system of symbols and words are symbolic. In the course of interaction or shared experiences, people “generate, convey, and invest meanings and significance” in these symbols. This model reflects the nature of communication as a dynamic, systemic process in which communicators construct personal meanings through their symbolic interactions. Notice that communicators are linked together by their symbolic interactions. Interactions may be either sequential or simultaneous since there is no direction specified. Then a given interaction evolves out of earlier interactions and is influenced by previous encounters as well as by the present situation. As communication progresses over time the shared world between communicators is enlarged. As people communicate they learn each other’s values, beliefs, attitudes, predispositions to situations, moods and interests. Over time people also learn to use common symbols to designate ideas, concepts, perceptions, rituals, and expectations. Shared experiences may lead to a greater understanding between communicators. It is communication that enables people to build shared worlds. Let’s consider an example of the process by which people construct a shared phenomenal world. Recently a freshman was admitted to a university dormitory facility. She met her roommate with whom initially she had rather an uncomfortable, stilted encounter. As the two tried to find common areas of interest in their high school life and as they warmed up to each other in view of their similar goals and expectations of college life, they began to communicate better. The discovery of a shared world spurred them both to relate with a sense of togetherness in a new, exciting environment that is college. Communication can thus enlarge the shared worlds between communicators. Thus, the model emphasizes the temporal dimension of communication — a given interaction serves as a starting point for the next and future interactions.
