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Five customizable templates to help sales representatives effectively communicate the strengths, weaknesses, and differentiators of their product against competitors during initial prospect meetings. The templates include sections for highlighting strengths, addressing weaknesses, and showcasing how the product solves pain points that competitors may not address.
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Typology: Summaries
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Template 1
Template 2
Description of company—history, messaging strategy, what do you? Keep it short, 1-2 sentences Who are your stakeholder? What are common issues the identified stakeholders may come across? How can you resolve that issue? Important details of your product. Highlight relevant details to what the prospective client is looking for. Price range of your product. How are you able to win against your competitor? Why should customers choose your product to resolve the issues problems they are facing? What are your key strengths? What are you doing to address your weaknesses? Your Strength 1 Description Your Strength 2 Description Competitor Strength 1 Description of strength and how your product may also resolve the same issue—not head-to-head, but use cases that may not be as well-known as the competitor use case Competitor Strength 2 Description of strength and how your product may also resolve the same issue—not head-to-head, but use cases that may not be as well-known as the competitor use case Your Weakness 1 Description Your Weakness 2 Description Competitor Weakness 1 Description of competitor weakness. Also, how does your product resolve the weakness of the competitor? Competitor Weakness 2 Description of strength and how your product may also resolve the same issue—not head-to-head, but use cases that may not be as well-known as the competitor use case
Describe the pain points that potential users might be facing How does the product solve the pain points? How does the product solve the pain points? How does the product solve the pain points? List reasons the decision- maker may be hesitant to solidify a purchase of the product How does this product resolve those hesitations? How does this product resolve those hesitations? How does this product resolve those hesitations? List the products that the business is already using. List hesitations the Gatekeepers may have. Why should higher-ups care about this product? What will this product offer that other tools they are already using don’t offer? How does this product stand out from the rest of their tools? Why should higher-ups care about this product? What will this product offer that other tools they are already using don’t offer? How does this product stand out from the rest of their tools? Why should higher-ups care about this product? What will this product offer that other tools they are already using don’t offer? How does this product stand out from the rest of their tools?
Template 4
Template 5
Year Founded Revenue generated $ of Funding
Estimated revenue generated per employee Where you beat your competitor, pain points your competitor doesn’t address Common Objections to your solution and how you handle it Evidence of differentiator, objections to competitor products, etc. Year Founded Revenue generated $ of Funding
Estimated revenue generated per employee Where you beat your competitor, pain points your competitor doesn’t address Common Objections to your solution and how you handle it Evidence of differentiator, objections to competitor products, etc. Year Founded Revenue generated $ of Funding
Estimated revenue generated per employee Where you beat your competitor, pain points your competitor doesn’t address Common Objections to your solution and how you handle it Evidence of differentiator, objections to competitor products, etc.