Pros and Cons
AMAZON GO situation
Online shopping Offline shopping
Pros 1. Convenient and fast: No need to wait
for payment, there will be a delivery
service, helping to save time.
2. When buying online, suggesting the
product that suits your personal needs.
3. Diverse products for customers a
variety of choices and quality products
are carefully selected, suitable for busy
people.
4. Flexible payment in many forms such
as credit cards, e -wallets, cash ...
5. Modern shopping experience with
smart management systems helps
reduce errors and speed up shopping.
1. Seamless Checkout: Just Walk Out Tech
with AI cameras, shelf sensors, and
machine learning track items picked or
returned. Scan app QR code to enter the
store, shop, and leave, no need to queue.
Receipts sent instantly via app.
2. Convenience:
+ No cash/cards needed when payment auto-
charged to linked Amazon account.
+ Compact, well-organized stores for quick
grabs (like snacks, drinks, essentials).
3. Advanced Tech Integration (AI & IoT) :
+ Real-time inventory updates and multi-user
support (e.g., split bills for groups).
+ Sensor on shelves with high accuracy in
detecting item interactions, when guests
take and leave the product even minor
adjustments.
4. Transparent & Secure:
+ Detailed digital receipts with item images
and prices. Instant alerts for billing errors.
+ Encrypted payments; no physical card data
stored.
5. Saving time: Ideal for busy professionals,
tech-savvy shoppers, or tourists avoiding
language barriers.
Cons 1. Shipping costs: Many items require
additional fees for delivery, especially
for fast/express shipping or bulky
products. Free shipping often requires
minimum spending (e.g., Amazon
Prime membership).
2. Delivery time: Even with Prime’s 1-2
day delivery, delays can occur due to
logistics, weather, or inventory issues.
International orders may take weeks.
3. Risk of buying counterfeit or poor
quality goods
1. Account and App Requirement: Customers
must have an Amazon account and install
the Amazon Go app to enter the store,
which can be inconvenient for those not
tech-savvy or unwilling to share personal
information.
2. Tech-Savvy Issues: Elderly people and
those not familiar with technology have
difficulty installing applications and using
the system.
3. Limited Payment Methods: The store only
accepts Amazon-linked cards, no cash or e-
wallet options.
