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Advertising and Sales Promotion Assignment for BA Level Students in Spring, 2012, Exercises of Advertising and Sales Promotion

Guru Angad Dev Veterinary and Animal Sciences UniversityAdvertising and Sales Promotion

The details of an assignment for a ba level advertising and sales promotion course in spring, 2012. The assignment includes five questions, each worth 20 marks, covering topics such as the definition and characteristics of advertising, the concept of sales promotion, the effectiveness of different marketing situations, and the comparison between product literature and direct mail. Students are required to attempt all questions to earn a passing grade of 40 marks out of 100.

Typology: Exercises

2011/2012

Uploaded on 07/20/2012

abhaya
abhaya 🇮🇳

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ASSIGNMENT No. 1
(Units: 1–4)
Course: Advertising and sales promotion (439) Semester: Spring, 2012
Level: BA Total Marks: 100
Pass Marks: 40
Note: Attempt all questions.
Q. 1 What is meant by advertising? Analyze the important characteristics of mass media advertising.
(20)
Q. 2 Define sales promotion. Also differentiate between mass media advertising and sales promotion
techniques with reference to Pakistan. (20)
Q. 3 Describe the reasons for effectiveness of different marketing situations. (20)
Q. 4 Explain how product literature and direct mail, differ in purpose and native from other promotional
methods. (20)
Q. 5 Analyze the different roles and functions of sales promotions in Pakistan and abroad.
(20)
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Download Advertising and Sales Promotion Assignment for BA Level Students in Spring, 2012 and more Exercises Advertising and Sales Promotion in PDF only on Docsity!

ASSIGNMENT No. 1

(Units: 1–4)

Course: Advertising and sales promotion (439) Semester: Spring, 2012

Level: BA Total Marks: 100 Pass Marks: 40

Note: Attempt all questions.

Q. 1 What is meant by advertising? Analyze the important characteristics of mass media advertising.

(20)

Q. 2 Define sales promotion. Also differentiate between mass media advertising and sales promotion techniques with reference to Pakistan. (20)

Q. 3 Describe the reasons for effectiveness of different marketing situations. (20)

Q. 4 Explain how product literature and direct mail, differ in purpose and native from other promotional methods. (20)

Q. 5 Analyze the different roles and functions of sales promotions in Pakistan and abroad.

(20)

docsity.com