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5 Steps to Creating a
Culinary Culture
Catharine Powers, MS, RDN, LD
Wisconsin School Nutrition Association March 15, 2018
Objectives
List the benefits of incorporating a culinary
culture into the school nutrition community.
List five steps to building a culinary culture.
Outline a plan to build a culinary culture in the
attendee’s school nutrition program.
Healthy Kids Collaborative What is a culinary culture?
Food-based and focused on food.
Embraces the unique food contributions of a region.
Preparing and serving foods in collaboration with your customers and based on taste, presentation and nutrition.
Moving from a compliance culture to a
culinary culture
Source: New York Times, April 4, 2007
Why Incorporate a Culinary Culture?
Increase participation
Increase student
satisfaction
Address new generations
preferences
Increased staff confidence
Who is Our Gen Z Customer
Born 1997 or later
Digital natives - spurred a demand for ingredient transparency
Most culturally and ethnically diverse - nearly 50% of gen z are non-Caucasian
85% use social media to learn about new products
Gen Z and Food
Driving ethnic food
Prefer ingredients they recognize
Gen Z and Food
0
10
20
30
40
50
60
70
American Southern Korean Vietnamese Indian
Boomers
Gen X
Gen Y
Gen Z
Source: Colleen McClellan, Datassential, Gen Z and the Food Trends Driving Their Selection.
Shifts with Cultural Foods
From •To
Cuisine •Foods
Japanese •Ramen
Mexican •Tacos
Interest in Specialty Grains
Familiar Enjoys Dislikes
Brown rice 92% 58% 23%
Whole wheat pasta 91% 57% 22%
Grits, polenta 72% 31% 24% Cous cous 59% 27% 14%
Quinoa 62% 27% 16%
Hominy 60% 20% 19% Bulgur 43% 13% 14%
78%+ of K12 menus offer
Less than 12% of K menus offer
Source: Colleen McClellan, Datassential, Gen Z and the Food Trends Driving Their Selection.
Five Steps to Creating a Culinary Culture
Train Staff
Follow Trends
Facilitate Customization
Collaborate
Share Successes
Trend Reports
2. House-made condiments
3. Street food-inspired dishes
4. Ethnic-inspired breakfast items
10. Ethnic spices
12. House-made/artisan pickles
16. Ethnic-inspired kids’ dishes
19. Ethnic condiments
20. Ancient grains
Top 20 Food Trends
Source: National Restaurant Association, www.restaurant.org/food-trends
Trend Reports
- Ethnic-inspired breakfast items
- Avocado toast
- Traditional ethnic breakfast items
- Overnight oats
- Breakfast hash
Top Breakfast/Brunch
Trends
Source: National Restaurant Association, www.restaurant.org/food-trends
Trend Reports
- Authentic ethnic cuisine
- Peruvian cuisine
- African flavors
- Filipino cuisine
- Ethnic fusion cuisine
Global Flavors
Source: National Restaurant Association, www.restaurant.org/food-trends
Trend Reports
Handheld Flavor Fusion
Globetrot with Hot Pot
Drink to Your Wellness
Japanese Izakaya Eats
A Bite of East Africa
Source: McCormick, https://www.mccormick.com/flavor-forecast-
A Bite of East Africa
Berbere
Paprika
Salt
Allspice
Cinnamon
Coriander
Ginger
Onion powder
Red pepper
Black pepper
Cardamom
Source: McCormick, https://www.mccormick.com/flavor-forecast-
A Bite of East Africa
Berbere Spiced Roasted Vegetables
Cauliflower
Carrots
Okra
Red onion
Cherry tomatoes
Oil
Berebere seasoning
Source: McCormick, https://www.mccormick.com/flavor-forecast-
Step 3: Facilitate Customization…Choices!
Bars
Potato
Pasta
Taco
Salad
Step 3: Facilitate Customization…Choices!
Flavor stations
Step 3: Facilitate Customization…Choices!
Sauce selections
Cheese
Queso
Marinara
Spinach pesto
Step 3: Facilitate Customization…Choices!
Topping bars
Sandwiches
Yogurt parfait
Tacos
Step 4: Collaborate with Chefs Step 4: Collaborate with Chefs
Step 5: Share Success with Stakeholders
Administration
Staff/Teachers
Parents
Students
Step 5: Share Success with School
Nutrition Community
Pinterest
WSNA
newsletter
TIPS for School
Meals
(Facebook)
Action Plan
List 3 things you will do in the next 6 months to
create a culinary culture in your school district.
Powers@CulinaryNutritionAssociates.com
Thank You
